How to Ensure Your Work is High Quality

Recently I was talking with a colleague who’s interested in improving the quality of her first drafts of written materials. Specifically, she’s focused on the development of PR plans, press releases, articles, and proposals. I’m excited about her commitment to building her skills, so I prepared this checklist of questions to help her assess her […]

Murray Succeeds Buzbee at WAPO

Matt Murray, former editor-in-chief of the Wall Street Journal, has succeeded Sally Buzbee, 58, as executive editor at the Washington Post until the US presidential election.

Richland (WA) Scouts for PR Partner

Richland, a fast-growing city of 65K people living in southeastern Washington, wants to hire a firm for a strategic communications and engagement plan.

PR’s Top Pros Talk: Hanna Bautz

  Next PR account lead Hanna Bautz talks with Doug Simon about how creating structure around quarterly plans can boost productivity and collaboration—and explains how she uses the “project management triangle” model to hone her creative problem-solving skills.

Integrating SEO and B2B Tech PR for Maximum Impact

The B2B tech landscape pulsates with the constant beat of innovation and competition, as businesses grapple for market share in this perpetually evolving space. Amid this digital joust, creating a niche and gaining brand visibility can resemble an uphill battle. However, a powerful fusion exists ready to be deployed: the strategic alignment of SEO and […]

Why PR is Critical in the Cyber Tech Industry

The realm of cyber tech thrives on innovative leaps, continually nudging the possibilities of the digital world. But this progressive space is persistently shadowed by cybercrime—a threat that makes trust and expertise the gold standard. Enter the role of cybersecurity PR, a pivotal tool for cyber tech firms. Building trust In an era dominated by […]

5 PR trends to watch in Cannes

You’ll find these major themes all along the Croisette. The Cannes Lions International Festival of Creativity has long been a staple of the advertising industry, but it’s increasingly become a key moment in the year for many PR professionals. The Lions now boasts 33 PR-specific awards across five categories. Hundreds of activations, from massive sports […]