How to Ensure Your Work is High Quality
Recently I was talking with a colleague who’s interested in improving the quality of her first drafts of written materials. Specifically, she’s focused on the development of PR plans, press releases, articles, and proposals. I’m excited about her commitment to building her skills, so I prepared this checklist of questions to help her assess her […]
McCrimmon Travels to Crossroads
Reggie McCrimmon, a Google and Twitter alum, has joined Crossroads Strategies as senior VP.
Richland (WA) Scouts for PR Partner
Richland, a fast-growing city of 65K people living in southeastern Washington, wants to hire a firm for a strategic communications and engagement plan.
Murray Succeeds Buzbee at WAPO
Matt Murray, former editor-in-chief of the Wall Street Journal, has succeeded Sally Buzbee, 58, as executive editor at the Washington Post until the US presidential election.
PR’s Top Pros Talk: Hanna Bautz
Next PR account lead Hanna Bautz talks with Doug Simon about how creating structure around quarterly plans can boost productivity and collaboration—and explains how she uses the “project management triangle” model to hone her creative problem-solving skills.
Fort Bragg, CA Calls for Tourism Marketing Services
The city of Fort Bragg, California is requesting proposals from agencies that can promote the North Coast town as a premier visitor destination.
Integrating SEO and B2B Tech PR for Maximum Impact
The B2B tech landscape pulsates with the constant beat of innovation and competition, as businesses grapple for market share in this perpetually evolving space. Amid this digital joust, creating a niche and gaining brand visibility can resemble an uphill battle. However, a powerful fusion exists ready to be deployed: the strategic alignment of SEO and […]
Why PR is Critical in the Cyber Tech Industry
The realm of cyber tech thrives on innovative leaps, continually nudging the possibilities of the digital world. But this progressive space is persistently shadowed by cybercrime—a threat that makes trust and expertise the gold standard. Enter the role of cybersecurity PR, a pivotal tool for cyber tech firms. Building trust In an era dominated by […]
The “PR Birthday” Series: CEO Geroge Coleman celebrates five years of Current Global on the PRmoment Podcast
On the PRmoment Podcast, we catch up with UK public relations leaders and today we’re chatting with Current Global CEO George Coleman. It’s a timely discussion as we seem to be celebrating a few PR firm birthdays recently, so this is the latest in our unofficial “Birthday” Series as Current Global celebrates five years of […]
The Scoop: How newsrooms are reckoning with Google’s AI changes
Plus: Dr. Pepper is now tied for No. 2 soda brand; AI is impacting Indian elections. Google is a major component of most news outlets’ business models. For some, half their website traffic may come through Google search — and advertising dollars are often directly tied to that traffic. But the search giant’s pivot to […]
