Weekend Favs September 23
Weekend Favs September 23 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]
Google SERP Demystified: The Power Moves You Need to Know for Stellar Results in 2024
More changes on the way for Google SERP – here’s what you have to know and what to do about it. Google is shaking things up again in the search engine landscape. But let’s be real, Google’s always up to something, right? This time, it’s all about simplifying their Search Engine Results Pages (SERPs). Don’t […]
10 Best Marketing Books to Boost Your Strategy in 2023
In today’s fast-paced marketing world, staying up-to-date with the latest strategies and techniques is a must. But with so many marketing books out there, how do you choose the right one for you? Worry not! We’ve handpicked the best marketing books to boost your strategy in 2023, covering everything from online business growth to strategic […]
To Niche or Not to Niche: The Pitfalls of Over-Specialization
To Niche or Not to Niche: The Pitfalls of Over-Specialization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that’s been on my mind for a while: the evolution of […]
Much better than I expected!
Photo by Jacqueline Munguía on Unsplash Think about it. When you’ve delivered a project for a client, you want them to say to themselves, “this is much better than I expected“. When you tell someone about the service you offer, then quote your fee, you want them to say to themselves, “this quote is much […]
How to Navigate the New Era of Customer Expectations
How to Navigate the New Era of Customer Expectations written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer In this episode of the Duct Tape Marketing Podcast, I interview Jay Baer, a business growth and customer experience author, researcher, and advisor. Jay is a 7th-generation entrepreneur, who has written […]
Why Your Coupon Marketing Strategy is the Secret Sauce You Didn’t Know You Needed
If you think coupons are just paper slips from the Sunday paper, you’re missing out on a goldmine. A staggering 60% of consumers are on the hunt for coupons, and a whopping 95% view them favorably. But wait, there’s more—94% of shoppers are using coupons, and 38% are tossing more into their carts than planned […]
Get reflective: Your unpaid salespeople will do the rest
Photo by Maria Fernanda Pissioli on Unsplash Right now, there’s a motivated sales force out there, who happily work for free and are waiting to tell people all about you and the services you provide. It’s based on an idea I borrowed 20 years ago, after studying the world’s top industrial designers and commercial designers. […]
10 Sales Funnel Templates to Increase Conversions
Are you struggling to get your sales funnel working like a well-oiled machine? It might be time to consider using 10 sales funnel templates. In this blog post, we’ll dive into ten different sales funnel templates that can help you streamline your sales processes, increase conversions, and boost your business revenue. Let’s get started with […]
250 Fall Pricing Strategies Guaranteed to Boost Your Bottom Line
Autumn is a fantastic season to rethink your pricing strategies and give your bottom line a much-needed boost. Let’s dive into some actionable fall pricing strategies that entrepreneurs can implement right away. 1. Seasonal Bundles A “bundle” refers to the practice of selling multiple products or services together as one combined package. Bundles are a […]
