Average beats excellent
Here’s a very common marketing problem, along with a free marketing resource to help you overcome it. Let’s go. Here’s what we know. There are prospective clients or customers out there who truly need what your business provides. And there are lots of them, too. So far so good. The challenge comes with the next […]
Weekend Favs August 17th
Weekend Favs August 17th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]
Best Books for Entrepreneurs:Skip the MBA, Read These
So, you’re an entrepreneur, huh? No MBA? No Problem. What’s the next step? Who needs fancy degrees and mountains of student debt when you can just read these marketing classics? Whether you’re just starting out or looking to fine-tune your business smarts, these books will give you the kind of knowledge that professors wish they […]
Writing a Book? Here’s How Authors Make Money
Have you been thinking about writing a book? Then you want to know how authors make money. Well, get ready because you’ll find out that and: How much money does an author make per book? Whether you write books on how to make money or romance novels, this advice is actionable. What’s the difference between […]
34 September Newsletter Ideas that Encourage Email Engagement
For your customers, September means busier schedules, cooler temps, and the end of summer fun. While September is likely a busy time for your business, it also marks opportunities for digital growth. You can catch your audience’s attention this September and increase your online presence with a September newsletter email. Emails sent during fall and […]
Patience Pays Off: Slow Down Your Marketing and Dominate Your Niche
Why slow down your marketing? The answer is counterintuitive but logical. Stop. Just stop. Before you pour another dollar into that new marketing idea, take a deep breath. I know what you’re thinking—you’ve heard this one works. You’ve been told it’s the “secret” to instant success. But here’s the truth: there are no shortcuts in […]
How to Master Product Launches: Strategies That Stand the Test of Time
How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience […]
12 Stunning Real Estate Facebook Ads (+Why They Work)
According to the National Association of Realtors, 97% of homebuyers engage the internet as part of their search. With a statistic like that, it’s easy to see why any company or individual involved in the home buying, selling, or renting process must build a robust online presence. Facebook remains an extremely popular social media site, […]
Optimizing Your Website for Google Voice Search
We’ve been talking about voice search for several years now. And, like most trends, small business owners aren’t keeping up. Don’t let this happen to you. Get on board with Google Voice Search. As more and more users turn to voice search for convenience and efficiency, it’s important for businesses to optimize their websites for […]
Advertising a Small Business: Because Billboards Are Pricey
I admit it. I was an advertising basher. I thought that paying for advertising a small business was a waste of money with little to no return. But I was so wrong. Paid advertising can be a solid marketing strategy for small businesses and entrepreneurs who don’t like creating content, have no time to sell, […]
