Google Local Services Ads 101: Everything You Need to Know
46% of all Google searches are local, and service-based businesses can capitalize on this with Google Local Services Ads. Google Local Services Ads (LSAs) can connect local searchers to the services your business offers quickly and easily. While taking the leap to try LSAs can feel a bit intimidating at first, this handy post has […]
Embracing Mortality: How to Live a Life Without Regret
Embracing Mortality: How to Live a Life Without Regret written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jodi Wellman In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How to […]
80 August Email Subject Line Ideas for Any Business
Despite email subject lines being the shortest portion of your email copywriting, creating the perfect one can often feel both challenging and time-consuming. Don’t let your valuable time get caught up in a tiny email subject line! Today, we’ll reveal how to create the perfect subject line for all your August email marketing campaigns, plus […]
Differentiate Your Business With These 10 Strategies
There’s a marketing myth out there that you don’t want to have any competition. Not so. For entrepreneurs, no competition typicaly means no demand. But competition and differentiation (or standing out from the competition) are not at all the same thing. In the competitive hustle, the businesses that stand out are those that offer something […]
Mastering Your Next Multimedia Presentation: Essential Tips and Strategies
Wondering how to elevate your multimedia presentation from good to great? An engaging multimedia presentation requires a tight integration of visuals, audio, and narrative to effectively communicate your message. In this guide, we’ll walk you through the essential steps to create a multimedia presentation that not only captures but also retains the audience’s attention, ensuring […]
Marketing For Supervillains
Marketing For Supervillains written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jesse Wroblewski In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, […]
8 Best Social Proof Examples to Inspire Your Business
Most business owners think they have a great idea and product or service. But, how do you truly know? Is an increase in sales indicative of success? Or, is there something more? Spoiler alert: There is. It’s called social proof. Social proof is any kind of customer or user-related evidence that signifies your product or […]
Use These Market Research Basics to Be a Data Detective
As a small business owner or solopreneur, you might think that market research basics are only for big corporations with deep pockets. But the truth is, understanding your target audience and gathering valuable insights about your market is crucial for businesses of all sizes. In fact, investing time and effort into market research can help […]
A Memory Test: Are You Bad With Names Or Is It A Myth?
You’ve probably heard it before: I am bad at names. I don’t remember names so well. But are you truly bad at names? Or is it something that we all say? In this article you can test yourself and figure out how impressive your memory really happens to be. Best of all, you will never […]
Your competitors are clowns
It has never been easier for you to research your competitors than it is today. In minutes, you can tell if someone is serious competition to your business or simply a dabbler. For example. You can visit their website and tell instantly if it looks professional and up-to-date or not. Their site will also show […]
