A
few weeks ago, I underwent arthroscopic surgery on my left knee. My hope and
belief is that the procedure will position my knee to be stronger and maybe
even pain-free. It was worth a shot. The same could be said for many of the
book marketing campaigns of authors. They may need to undergo an operation of
sorts.



The knee had been nagging me for some time, and
once I saw that I was limited in my ability to bend or walk for distance or
move with any speed, I knew it was time to go beyond rest, physical therapy, or
a cortisone shot (which addresses some arthritis that is there, too).



I figure, at 57, I can have many years left and I
want them to be quality years. My mom, 83, waited a long time before she
finally committed to doing a full knee replacement on her right knee this past
spring.



Authors tend to limp along with their handicapped
version of a book marketing campaign. They hope things improve tomorrow but
usually they just hobble along, not doing all that they should. Nor do they do
it as well as they could. What they need is a PR surgeon.



If your book marketing, for whatever reason has
languished or doesn’t seem to yield expected or desired results, do not
hesitate to seek outside professional help. There is little reason to simply
hope and pray that it will improve; you must actively change course and get the
benefits of the guidance, skills, and resources a seasoned book marketer brings
to the table.



Self-diagnosis of what is ailing your book
publicity efforts may be wrong. Or, it may be correct, but you lack the ability
to treat yourself. Third-parties are often needed to come in and fix things.



Does your book marketing need surgery? If you want
to run or even walk, and not be content with a painful crawl, call in for some
help and mend your broken publicity campaign.

Need PR Help?

Brian
Feinblum, the founder of this award-winning blog, with over 3.9 million page
views, can be reached at [email protected]  He is available to help authors promote their story,
sell their book, and grow their brand. He has over 30 years of experience in
successfully helping thousands of authors in all genres. Let him be your
advocate, teacher, and motivator!

About Brian
Feinblum

Brian Feinblum should be
followed on www.linkedin.com/in/brianfeinblum. This is
copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent.  This
award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a “best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and director of publicity positions at two independent presses,
Brian has worked with many first-time, self-published, authors of all genres,
right along with best-selling authors and celebrities such as: Dr. Ruth, Mark
Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay,
Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan
RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence
College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News (Westchester) and The Washington
Post. His first published book was The Florida Homeowner, Condo, &
Co-Op Association Handbook.  It was featured
in The Sun Sentinel and Miami Herald.