Which works better, Facebook Forms that auto fill or a link to website with live chat bubble? I have been seeing a pretty low hit rate on paid Facebook ads, the person in my organization that set them up has the “find out more” button leading to our website page for that product. On the page there is no CTA but just the live chat bubble with suggested questions once you start scrolling. Someone mentioned to me recently they use the FB forms with auto fill because it’s just 2 clicks and done which makes it easy and better hit rate. My marketing dept are not keen because they prefer the live chat for ease compatibility with CRM. Which works better for you?