Referrals are the lifeblood of sales success. They are the ultimate “social proof” because people trust friends and influencers more than any advertisement delivered by the brand.

A referral is someone who has a personal reason to check out your brand and who approaches your products or services with a positive-leaning curiosity. They may even be a pre-qualified lead if the referral itself was based on personal knowledge.

Therefore, inspiring and rewarding referrals is a process that every brand should master. In this post, we’ll break down a five-step plan to consistently generate a high volume of quality referrals. Here’s how to create a smooth-running referral machine.