TikTok has taken the world by storm – over a billion people use it today!

As TikTok continues to grow in popularity over other social media platforms, more and more marketers are looking for newer ways to figure out how to get more views on TikTok.

And why wouldn’t they?

TikTok exposes you to new audiences you might not have found on other platforms. It is one of the few places where you can almost guarantee getting in front of Gen Z.

But getting all those GenZ and millennial views on TikTok content requires more than following the latest trends and praying your videos go viral.

While there is no surefire way of success, you can do a few things to improve your chances of being noticed.

In this blog post, we’ll share some of the best tips and tricks for getting more views on your TikTok videos.

We’ll break down all the TikTok lingo and help you get some good exposure for your content!

What Counts as a View on TikTok?

Whenever a user starts playing your video, TikTok counts it as a view. This is different from some other social media platforms, where a user might have to watch a video for a certain amount of time for it to count as a view. Here’s a breakdown of how TikTok counts views:

  • Autoplay and Loops: If your video autoplays in someone else’s feed or loops after they have watched it, it gets counted as a view.
  • Rewatch: Every time someone rewatches your video, it counts as another view.

The only exception is when you watch your own videos. Views from yourself won’t be counted.

So, even if someone just glances at your videos, it will still count as a view. This means that racking up your TikTok can be easier than on other platforms.

However, it is important to focus on creating engaging content that will keep people hooked until the end. That’s what the algorithm really cares about.

But some people decide to take the easy way out and try to but views.

Should You Buy TikTok Views?

Absolutely no! You should not buy TikTok views for any reason. This malpractice will not do any good to your TikTok account.

Have you ever thought about where these views even come from? Are these real people watching your TikTok videos?

No way!

These bought views often come from bot accounts, not real people. This practice can hurt your credibility, make it even harder to gain genuine followers, and, in the worst-case scenario, your account can get flagged or banned.

Without quality content, your view count will stagnate once you stop buying views.

Instead, focus on creating genuine and high-quality videos that people will want to watch and share organically. You can utilize hashtags, collaborate with other creators, or even use TikTok ads to get into the limelight quickly.

Don’t worry; we’ve broken down the entire TikTok growth hack for you, step by step.

How to Get More Views on TikTok in 2024: 12 Tips

1. Use hashtags

This is an extremely powerful tool as the TikTok algorithm uses trending hashtags to identify and categorize what you’re posting about so that it can recommend it to viewers who may be interested. You could also look at the current trending topics and join the conversation using those hashtags.

Use Hashtags

2. Utilize trending sound effects

You won’t find trends only in the hashtag department on TikTok. Many of the songs also go through phases where they’re wildly popular, like Supalonely by Benee or Say so by Doja Cat.

Here’s a step-by-step process for using trending sounds in your video:

Step 1: To begin, tap “+”

Step 2: Select “Sounds” at the top of your screen

Sound Effect Trends

You can also use TikTok’s Discover Page to look for Sounds. Simply type the song’s title into the search field and scroll to locate “Sounds.”

TikTok's Discover Page

The TikTok algorithm determines which songs are trending based on TikTok users’ behavior, video shares, and, of course, plays.

Step 1: Browse the sound library, then tap the sound and select it

Step 2: Record your video, and your chosen sound will play as you film

3. Do a duet

No, we’re not suggesting you do a TikTok video with someone else. This feature allows you to share a split-screen with another video – it can be one of your own or from other TikTok creators.

You’ll be on the other half of the screen, and depending on the video you’re using, you can sing along, do a review, or even a funny dialogue. What’s great about this idea is that you can use content that you know has been popular, so getting more views should be easy.

Take a look at Vessi, a Canadian shoe company known for making waterproof sneakers and performing admirably on TikTok, thanks to the brand’s brilliant use of Duet to create viral videos and reach a larger audience.

The Duet giveaway was one of the company’s most successful efforts.

successful efforts

This is a simple but extremely powerful strategy – a Duet with your followers, in which you showcase your products while also giving them the chance to win free products.

It’s a win-win situation. You get to reach a wider audience and show off your incredible products, while your followers get to win free prizes.

4. Target the right audience

This is always an important thing to remember – targeting a certain sub-category of TikTok viewers allows you to create consistency and a tone of voice that resonates with your viewers.

Once you know this, you can find other accounts or communities and see what content they’re producing, their hashtags, and more. Then, use this as inspiration on your own TikTok account.

5. Write engaging captions

With a 4000-character caption length, TikTok gives you enough space to play around. You can say a lot to capture your audience’s attention and get them to watch your video.

Your video captions also serve as an excellent spot to get the conversation going with your audience in the comments section. The more you get your audience to engage with you, the better – especially for the TikTok algorithm.

However, your copy needs to be intriguing and effective to engage the audience. Sure, videos rule the land of TikTok, but a well-structured copy equipped with the right keywords helps you get more visibility.

So, how do you write a TikTok caption that makes you stand out from the crowd, attract the right audience, and help you resonate with them? Well, the most easy way is to use our TikTok caption generator.

Just jot down your topic, add the keywords, select a tone, and watch it whip up captivating captions that keep your audience engaged and drive them to take action. Try it now!

TikTok Caption Generator

Generate catchy, compelling TikTok captions in no time.


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