Understand the meaning of Memorial Day so your company doesn’t make a faux pas.

Companies often view national holidays as a way to connect with consumers and tie themselves to a national story. Sometimes this is done tastefully; other times, however, it leaves the consumer with a bad taste in their mouth. Due to current trends in our culture and marketing saturation, the original purpose of a holiday can be overlooked. The national “holiday” of Memorial Day is one that’s meaning has been lost in celebration.