Is AI Coming for My Fundraising Job?
The sudden prevalence of AI is in many ways astounding. We heard mere whispers of its potential three years ago and now we find it
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The sudden prevalence of AI is in many ways astounding. We heard mere whispers of its potential three years ago and now we find it
“Wait. We’re still figuring out (and struggling with) simply how to work with Gen Z. Now you want us to invite them on our boards?”
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Zero-party data is voluntarily, willingly shared by constituents. First-party data is passively collected, it’s the footprint left from the interaction with your brand – website
“What trends are you seeing across your peer group or aspirant peers?” I asked a client team last week. “Campaigns that play down the monetary
Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders
“Content is King,” but does that go for any content? In the age of AI and accessible software, it is increasingly easier to churn out
Effective communication is the key to successful project management, especially with the shift to hybrid and remote work environments. Managing projects and teams can be
Choosing the Best eCommerce SEO Agency: Key Factors to Know In today’s digital marketplace, having an online store is crucial for business growth. However, simply
Boost Your Business with a Local Melbourne SEO Agency Having a great online presence is essential for companies of all kinds in the modern digital
Impact of Typography in Brand Recognition Typography is a powerful tool in the arsenal of brand communication, often overlooked yet fundamental in shaping brand identity
How to Refine Content for Maximum Impact? Have you ever spent long hours writing the perfect blog post only for it to fail at attracting
The Benefits of Custom Canvas Portraits In a world where personalization is increasingly valued, custom canvas portraits stand out as a timeless and meaningful way
My father was a professor and would stay up all night (and sleep all day…) to grade tests. I often joked he should adopt the
Employee retention is critical for the health of any organization, particularly for nonprofits. High retention leads to better outcomes all around as the organization saves
We’ve got you covered for social media or newsletter ideas for June! These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. Fill
Identifying, qualifying, and cultivating major gifts prospects takes months, often years. And doing so requires a number of tactics to be used over that time.
7 Tips For Creating a Blog Post That Ranks High On Search Engine Having a strong online presence is important for businesses and individuals as
Exploring User-Centric Design in Online Vehicle Shopping Platforms Online vehicle shopping platforms have revolutionized the way we buy cars. As consumer expectations rise, user-centric design
When was the last time you felt good about being lightly manipulated or guilted into something? Probably never. Behavioral economics 101 emphasizes the power of
The role of the nonprofit CFO has undergone a profound evolution. No longer confined to the more traditional, narrow lane of strictly managing an organization’s
It’s budget season, and the spreadsheet chaos has begun. But you want to make this year different. You want to document your process to save
Prospect researchers are up to their ears in data—and usually with requests. Responding to individual needs probably occupies most of your day but reacting to
Accounts payable (AP) is one of the most task-heavy parts of your finance team’s workload. According to the AFP’s 2022 Payments Cost Benefit Survey, most
After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.
his business book is different. Unlike every other book you'll read with titles like "How To Craft The Perfect Business Plan in 89 Incredibly Simple Steps", this book is different. It's a simple "How To" guide for creating a Business Plan that's right for you and your business and also an easy to follow workbook. The workbook will guide you through the process you need to follow. It tells you the questions that you need to consider, the numbers you need (and how to get them), and supporting documents you need to gather. The main purpose of a business plan is to aid YOU in running YOUR business. So the workbook has been designed for you to write the information in and refer back to as needed. If you need to supply your Business Plan to another party, such as a bank if you're looking for finance, then it's simple to type up the various sections for a professional document.
A practical reference guide for all non-profit marketers, packed with case studies covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign.
The groundbreaking and premier work on nonprofit organizations The nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector.
This book is about charity management in the United States. It is intended for people who want to run their church, charity, or other not-for-profit corporation in a healthy, responsible, and sustainable way. It also contains hard-hitting descriptions of what happens when good intentions go awry and when charity administrators make bad, shortsighted decisions that are based on a flawed understanding of basic business law.The emphasis is on small and regional charities, however the book discusses budgeting, marketing techniques and cash flow analysis techniques that are relevant to national and even global charitable ventures. The book also introduces the concept of "social capital", which is the primary means by which charities operate.
A Drucker management classic, first published in 1990, which breaks down any narrow definition of management and is aimed specifically at decision-makers and managers working in non-profit making and charitable organizations to help them apply the principles of good management to their sector. Drawing from the American experience, Drucker poignantly illustrates his discussion of management by quoting his in-depth interviews with top executives from non-profit making organizations. The issues of mission, performance, people and relationships, leadership and developing managers are eloquently discussed and Drucker provides Action Implications throughout the book which are of practical importance to the reader.
Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. KEY TOPICS: Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. MARKET: For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
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