BPCM brings on Amy Keller Laird as managing director of beauty and wellness, and Melissa Wiggins as managing director of fashion… Highwire PR names Dave Samson and Adam Cossman to its board of directors… Mark Allen & Co. promotes SVP Jason Fink to EVP and ups R. Kurt Osenlund from creative director and account director to VP of client relations… Narrative Strategies hires Tory Newmyer as senior director.