PR Daily is proud to announce its finalists for the 2024 Content Marketing Awards. The winners will be announced in August.
The finalists on PR Daily’s 2024 Content Marketing Awards list represent storytellers who know how to create content that stands out in the crowded content landscape. The awards categories encompass campaigns, purpose-driven initiatives and strategy . To stand out, these content marketing teams demonstrated excellence in several key areas, including originality, quality, storytelling and measurable results.
The 2024 Content Marketing Awards also honor Campaign, Strategy and Team of the Year — efforts that led to success for their organization and clients while overshadowing the competition.
“Congratulations to the finalists in our 2024 Content Marketing Awards,” said Brendan Gannon, senior marketing manager for Ragan’s and PR Daily’s Award programs. “Your work stood out to our judges among the wide array of entries received in this year’s program, and your recognition is a testament to your compelling campaigns and content.”
Read on to see the finalists across all categories who have moved on to this next step. Then, join us as we announce and celebrate the winners at our Content Marketing Awards Luncheon on August 1, 2024, at the Yale Club in New York City. Teams will celebrate with other finalists and connect with other influential professionals creating these amazing campaigns.
Click these links to jump to each section.
Finalists: Grand Prize
Campaign of the Year • Strategy of the Year • Team of the Year
Finalists: Content Marketing Campaigns
B2B Campaign • Campaign for Educational Institution • DE&I Communications • Editorial Strategy • Executive Visibility • Healthcare Campaign • Influencer Marketing • Integrated Content Marketing • Media Relations Campaign • Product Launch • Public Health Campaign • Purpose-Driven Campaign • Technology Campaign • Thought Leadership Campaign • Travel, Hospitality and Tourism Campaign
Finalists: Content Marketing for the Purpose of
Brand Awareness • Employee Engagement • Executive Communications • Lead Generation • Talent Recruitment or Retention
Finalists: Content Marketing Strategy & Assets
Annual Report • Article or Series • Brand Journalism/Online Newsroom • Branded Content Series • Branded Content Site • Branded Podcast • Content Distribution Strategy • Corporate Blog • E-Newsletter • Event • Innovative Use of Content • Long-Form Video • Microsite • Multiplatform/Omnichannel Content • Overall Use of Video • Publication • Short-Form Video • Use of Artificial Intelligence/Machine Learning • Use of Research/Surveys • Use of SEO • Use of Social Media • Use of White Paper/Special Report • Video Series
GRAND PRIZE
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
Hulu: Only Murders in the Building Season 3
National Geographic: JFK: One Day in America
Opera Norway: Tabfulness Campaign
SEGA of America: SEGA’s “Sonic Superstars” Brings a Fresh Spin to Classic 2D Sonic the Hedgehog in a Brand-New High-Speed Adventure
Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign
Zumba Fitness: Zumba Responsibly
ABB: Infrastructure Campaign
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
IMA Financial Group: IMA Content stack
Motorcycle Safety Foundation: 50 Years of Riding with the Motorcycle Safety Foundation
Beacon Digital Marketing: Content & SEO
Daversa Partners: Marketing & Communications Team
IMA Financial Group: IMA Financial Group Marketing Team
National Geographic: National Geographic PR Team
ServiceNow: Brand Thought Leadership
CONTENT MARKETING CAMPAIGNS
ABB: Infrastructure Campaign
Aggreko: Demystifying New Technologies
GM Defense: Modernizing Military Mobility
Raistone: 2023 Content Marketing Strategy
Campaign for Educational Institution
Lee Andrews Group: Pope Valley Unified Crisis Communications
Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign
Purdue Global: Purdue Global Comeback Campaign
Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign
Experience Columbus: Experience Columbus’ Minority Business Program
Hensel Phelps: Building Together
IMA Financial Group: P&C Insurance Content Stack
ServiceNow: Brand Thought Leadership
Coca-Cola Consolidated: Fostering Connection & Engagement with Executive Leadership
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
Abiomed: Tiny but Mighty: World’s Smallest Heart Pump Makes Huge Difference in Heart Health Awareness
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
Medical University of South Carolina: MUSC Bicentennial Documentary
Sanofi and Ruder Finn: Launching The 1 Pledge Movement
9Rooftops: PA Lottery Makes the Holidays Festive with Holiday Scratch-Off Tickets
American Cleaning Institute: Class of Clean: Parents Weekend
Deutsch Family Wine & Spirits: Yellow Tail Fresh Twist Influencer Campaign
RTX: How the World’s Most Powerful Fighter Jet Engine is Made
Sanofi and Ruder Finn: Launching The 1 Pledge Movement
ABB: Infrastructure Campaign
Circana: Circana Complete Beauty
El Pollo Loco: 12 Days of Pollo
Philip Morris International: Philip Morris International – Rethink Disruption
Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign
The Permanente Federation: The Permanente Federation, Kaiser Permanente Advanced Care at Home Integrated Content Marketing Campaign
Traackr & Changemaker Communications: Traackr’s Top Beauty Creators 2023
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
Miami University: What are the odds? Same room assignment 33 years apart.
Nikon: Nikon Small Word 2023
SEGA of America: SEGA’s “Sonic Superstars” Brings a Fresh Spin to Classic 2D Sonic the Hedgehog in a Brand-New High-Speed Adventure
WagerWire: Creating Movement: HPL & WagerWire
Aggreko: Demystifying New Technologies
Opera: Opera One Launch
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
Initium Health: Strong as Granite
Substance Abuse and Mental Health Services Administration (SAMHSA): “Talk. They Hear You.” Campaign
Call of Duty Endowment: Loot for Good
ESPN: ESPN’s Wish Granting
Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign
Muscular Dystrophy Association: Accessible Air Travel
Nutrien: Conversations Campaign
ABB: Infrastructure Campaign
Quantum Xchange: Tales From the Crypto
The Hoffman Agency: Supercharging Lightship’s Momentum with Aerodynamic Storytelling
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
Exos: Finding Flow campaign
INFUSEmedia: Outlook 2024
Manulife: Health Insights Reports
PA Consulting: Healthier at Home
Travel, Hospitality and Tourism Campaign
Outside: Adventure Under the Radar in South Dakota
REYA Communications: Neiman Marcus Fantasy Gifts Featuring Pelorus
The Lake House on Canandaigua: Shine Bright: A Solar Eclipse Spectacle for The Lake House on Canandaigua
CONTENT MARKETING FOR THE PURPOSE OF
Content Marketing for the Purpose of Brand Awareness
AARP: Right Again! Trivia
Aggreko: Demystifying New Technologies
Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection
FORTUNE Brand Studio and JBS USA: Creating lasting change in hometown communities
Journey Further: Putting the Sizzle Back in Sizzler
Just Drive Media: RingCentral
Little Cinema: Reacher Action Figure Stunt
Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign
Purdue Global: Purdue Global Comeback Campaign
SIX: Relaunch SIX Blog
Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign
Content Marketing for the Purpose of Employee Engagement
BMO Financial Group: Financial Crimes Unit, Cyber Security Awareness Month
Korn Ferry: Be More Than
Lamb Weston: Purpose, Mission & Values
UC Davis Health: Believe in Better Brand Campaign Internal Launch
Content Marketing for the Purpose of Executive Communications
Children’s Health: Children’s Health Engages Team Members with Custom Communications Plan for Industry-Leading Nursing Award
Hulu: Hulu Executive Communications Campaign
Content Marketing for the Purpose of Lead Generation
Daversa Partners: Marketing & Communications Team
Lincoln Financial Group: Market Intel Exchange Quarterly Report
Content Marketing for the Purpose of Talent Recruitment or Retention
IMA Financial Group: Culture Catalysts: Building the Broker of the Future
Perituza Software Solutions: Where Innovation, Team Culture, and Giving Back Meet
CONTENT MARKETING STRATEGY & ASSETS
Army & Air Force Exchange Service: Annual report
Aspire Indiana Health: 2023 Annual Report
Novant Health: 2022 Annual Report
Daversa Partners: Marketing & Communications Team
University of Illinois System: Real Impact: University of Illinois System
Vizient: Spotlight on Maternal Health
Brand Journalism/Online Newsroom
Porter Novelli for Microsoft Source: Microsoft Source
Rowan University Content Team: Recruitment Marketing
Branded Content Series (Print or Digital)
MissionSquare Retirement: MissionSquare Retirement Content Marketing
Providence: Mental Health Moment
Purdue Global: Purdue Global Comeback Campaign
Purdue University: Purdue Motorsports Engineering Partnership
ServiceNow: Brand Thought Leadership
Porter Novelli for Microsoft Source: Microsoft Source
White Lady Funerals: White Lady Funerals – Brand Reposition
Ametros: It’s Settled-The Ametros Podcast
Buildertrend: “The Building Code” Podcast
Circana: Circana Growth Insights
Korn Ferry: Korn Ferry Briefings Podcast
Nemours Children’s Health: Well Beyond Medicine Podcast
Eaton Corporation: Advocacy at scale
Purdue University: Purdue Motorsports Engineering Partnership
Purdue University: Purdue’s Mark on the Indianapolis 500
Cisco: WeAreCisco Blog
iQ 360: iQ 360 Blog
ServiceNow: Brand Thought Leadership
SIX: Relaunch SIX Blog
Aggreko: Demystifying New Technologies
Broward County Library: Senior Spotlight eNewsletter
Peppercomm: Peppercomm’s Wit + Wisdom Newsletter
Teladoc Health: Teladoc Health Chronic Condition Management Newsletter
CeraVe: CeraVe Acne Academy
Children’s Health: Children’s Health 2023 Beyond ABC Report and Symposium Spurs Action for Youth Mental Health Crisis
Circana: Circana Growth Summit
IMA Financial Group: Putting People First: IMA’s Employee Benefits Summit Champions Human-Centric Content
Little Cinema: Reacher Action Figure Stunt
PayIt: 2023 Digital Government Excellence Symposium
runDallas: HCK2 Partners
Sanofi and Ruder Finn: Launching The 1 Pledge Movement
Ubisoft: Skull and Bones ‘Impress The Kingpin’ Activation
ABB: Infrastructure Campaign
imre: STIHL Weather-Based Social Targeting
Quantum Xchange: Tales From the Crypto
9Rooftops: Greatness Grown
Feed Media: Industry videos
Medical University of South Carolina: MUSC Bicentennial Documentary
William Grant & Sons: Quest for Craft
ABB: Infrastructure Campaign
IMA Financial Group: IMA Client Microsite
Multiplatform/Omnichannel Content
Atrium Health: MoMo Twins
Lee Andrews Group: Driving Inclusivity: Branding and Empowering the Access for All Initiative
St. Croix Hospice: Celebrating National Hospice & Palliative Care Month
Aspire Indiana Health: CEO retirement video
Opera Norway: Tabfulness Campaign
Philip Morris International: Philip Morris International – Future Reimagined
Purdue Global: Purdue Global/AP Video Hub – Campus Insights
Publication (Print or Digital)
The Content(ed) Copywriter: Cicada x Tech23 Insights Report
UC Davis Comprehensive Cancer Center: Synthesis magazine, Summer 2023
World Vision U.S.: World Vision magazine
ABB: Infrastructure Campaign
Aggreko: Demystifying New Technologies
Aptive Environmental: This or This Commercial
Flagler College: WFCF 30th Anniversary
FORTUNE Brand Studio and JBS USA: Creating lasting change in hometown communities
Opera Norway: Tabfulness Campaign
Purdue University: All Hail Purdue!
Use of Artificial Intelligence/Machine Learning
IMA Financial Group: Capturing Targeted Audiences Through Clear Visual Identity
IMA Financial Group: Leveraging AI: Prompt Prose and the AskIMA Initiative
imre: STIHL Weather-Based Social Targeting
Jacksonville Jaguars: Duuuval Designs
Noisy Trumpet Communications: San Antonio Museum of Art “Still Brewing Art”
Purdue University: Semiconductor Campus Illustration
Digital Third Coast: America’s Changing Views on Marriage: Research and Survey-Based Media Relations Campaign
Opera GX: Panic Button
Revenue Management Solutions: Restaurant Trends (monthly report)
ServiceNow: Brand Thought Leadership
SIX: The Future of Finance Study
The Harbinger Group: Leveraging Survey Insights to Strengthen RevSpring’s Industry Expertise
Digital Third Coast: Sober Curious Nation: SEO Link Building Campaign
SIX: Relaunch SIX Blog
UC Davis Health: Cultivating Health Blog SEO
ABB: Infrastructure Campaign
Aggreko: Demystifying New Technologies
AHIP: Social Content Strategy Refresh
Army & Air Force Exchange Service: Expanded Patronage
BERNINA of America: BERNINA 790 PRO Launch
Cisco: Cisco Live
Hallmark Media: The Way Home Season 2
Philip Morris International: Philip Morris International – Best Use of Social Media (LinkedIn)
Use of White Paper/Special Report
Manulife: Health Insights ADHD
SIX: The Future of Finance Study
9Rooftops: Greatness Grown
Buildertrend: Behind the Business
Destination Cleveland: The Land for Life Storytelling Project
Peoples Gas System: People of Peoples Gas
Room to Read: She Creates Change
William Grant & Sons: Quest for Craft
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