Quite a few people wonder how I can find such a wide array of sales and marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from alerts I have set up, there are some great resources for finding tools. I was recently sharing my list with Matthew Gonzales, and he shared a few of his favorites, and it got me started on building a complete list.

With the incredible selection of tools available, marketers have a distinct advantage in finding tailored solutions at a lower cost. Virtually everyone I work with has been able to upgrade their products and services, helping them while lowering their annual spending. And that even includes clients I have building custom solutions off publicly accessible APIs.

As a side note, I don’t see these sites as competitors to Martech Zone. My objective at Martech Zone is always to introduce the tool to you, provide some key differentiators, and then let you investigate further on whether or not it’s the appropriate solution.

One reason I’m hesitant to make comparisons of software solutions is that the best solution is very subjective… the process for building requirements, evaluating, and selecting software has a ton of variables – people, processes, timelines, budget, features, integrations, etc. The best solution for one company isn’t typically the best solution for another.

If you’re interested, I have helped dozens of companies save millions of dollars by doing full audits of their stacks, identifying opportunities to utilize them better, and finding the appropriate solution to migrate to to provide a better return on their technology investment.

Martech Stack Intelligence

• CabinetM – If you’re a consultant or enterprise company, you’ll want to check out CabinetM, a solution to document your marketing stack. Not only does the platform enable organizations to audit, manage their technology, and identify products to integrate, consolidate or replace, but it also provides a ton of feedback on what other companies are adopting similar technologies.

Software Advice Sites

Here are great services and sites that I keep an eye on. Some of them are investment tools, some discovery sites, and many are software comparison sites.

Side note: If you’re a sales or marketing technology platform, ensure your platform is included on these sites. It can drive qualified leads with a high intent to purchase and help build your brand awareness and provide highly relevant mentions for your search engine rankings.

1. alternativeTo: Provide what application you want to replace, and they give you great alternatives based on user recommendations.
2. AppSumo: You take care of the product. AppSumo will take care of the sales.
3. Appvizer: Media and software comparison tool for professionals.
4. AppVita: Featuring the best in web applications.
5. Astrogrowth: Software guides and comparisons to discover platforms for each category.
6. Awardo: Browse hundreds of categories for the right software and services to scale your business.
7. Beta List: Beta List provides an overview of upcoming internet startups. Discover and get early access to the future.
8. Capterra: Helps businesses & nonprofits find the software that will allow them to improve, grow, and succeed.
9. Crozdesk: Business software search engine.
10. Crowd Reviews: Find the best software and services based on their merits.
11. Crunchbase: CrunchBase is the definitive database of the startup ecosystem. The Business Graph connects companies, people, products, and events to provide the needed data. Subscribe to the top funding email!
12. DiscoverCloud: Compare apps for business.
13. Featured Customers: Vendor-validated customer references and reviews to help you make the right purchasing decisions.
14. FinancesOnline: A popular platform for SaaS/B2B software and financial products reviews
15. G2 Crowd: Compare the best business software and services based on user ratings and social data.
16. GetApp: Review, compare, and evaluate small business software. GetApp has software offers, SaaS and Cloud Apps, independent evaluations, and reviews.
17. Killer Startups: Startup reviews, inspiration, ideas, and news.
18. Launched!: A community where makers showcase their startup/product and get feedback from early adopters.
19. Launching Next: The world’s most promising startups.
20. List.ly: A search on Listly can produce dozens of lists with great tools. Search for “tools” or other applicable terms to add your product.
21. Makeuseof: A destination for learning more about technology and how it can improve your life.
22. Martech Zone: Don’t forget us if you’re a sales or marketing technology!
23. Mattermark: Research, prospect, and track the fastest-growing private companies with deal intelligence.
24. MyStartUpTool: The biggest list of directories to submit your startup to.
25. Netted: the best apps, products, and services that improve your life.
26. NextBigWhat: Indian startups, founders, chief executives, and Product Marketers.
27. OMR Reviews: European digital media company and event producer. 
28. PeerSpot: Buying Intelligence for Enterprise Technology
29. PitchWall: Promote your product to the early adopters and the users who are eager to try new products or making products. 
30. Prefinery: Prefinery is customizable, scalable referral program software for prelaunching your startup.
31. Product Hunt: A curation of the best new products every day. Discover the latest mobile apps, websites, and technology products that everyone’s talking about.
32. Promotehour: List of the best places to submit your startup
33. Promote Project: Showcase your creations to the world.
34. Reddit Startups: A forum of entrepreneurs working towards unbiased and anonymous feedback, advice, ideas, and discussion.
35. SaaSHub: The independent software marketplace.
36. Serchen: Buying advice, reviews, ratings, and guides for software apps.
37. Software Advice: Software Reviews from the Business Experts at Software Advice.
38. Software Finder: Compare different software options, make decisions based on unbiased reviews, and get expert advice — all in one place.
39. Software Suggest: Lists, reviews, and comparisons of business software and service solutions.
40. SoftwareReviews: Comprehensive reviews from trusted practitioners and verified end users. 
41. Sourceforge: Business software and services comparison platform where buyers find, compare, and review.
42. Springwise: Join the world’s largest idea spotter network.
43. Stackshare: Discover, discuss, and share the best dev tools and services.
44. Startup Beat: Takes a new and improved look at startups worldwide.
45. Startup Buffer: We know how hard is to promote your startup. We are here to help!
46. Startup Inspire: Submit and promote your Startup
47. Startup Ranking: Ranking of startups based on the importance of a startup and its social influence.
48. Startup Story: A database of thousands of case studies and community of thousands of successful founders.
49. Startuplister: Get your startup listed on niche directories, review sites, and industry blogs to help with your startup marketing efforts.
50. Submit Bro: Submit your SaaS, tool, product, info-product, newsletter, or blog on 70 high-traffic directories in one click.
51. TechCrunch – TechCrunch is a leading technology media property dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
52. TechnologyAdvice: Find the technology you need with reviews of thousands of products.
53. The Startup INC: an initiative to help startups thrive and succeed in this highly competitive market.
54. The Startup Project: Coverage of exciting new startups online.
55. ToOLOwl: A site that reviews tools.
56. Trustpilot: consumer reviews. Get the real inside story from shoppers like you. Read, write, and share reviews.
57. TrustRadius: A community of professionals sharing software reviews, software discussions, and best practices.

There are other tools, but I have found that many are automated, have become SPAM engines, or have not cleaned up the groupings. These tools above have provided some great tools for us.

©2024 DK New Media, LLC, All rights reserved.

Originally Published on Martech Zone: Software Review, Advice, Comparison, And Discovery Sites (55+ Resources) To Promote Your Startup or Product in 2024