Did you know that the first page of the Search Engine Results Page (SERP) captures 71% of all search traffic—including paid Google Ads, and 15% of which clicks on and while purchasing online? That’s a massive chunk of potential customers just waiting to be captured. Tapping into this pool through effective pay-per-click (PPC) is a no-brainer if you sell e-commerce products like trendy online jewelry or a SaaS.  In this guide, we’ll explore keyword research for PPC campaigns to increase traffic and conversions for your business. Importance of Keyword Research in PPC So, what exactly is keyword research? Simply, it analyzes the terms people enter into search engines. But why is it so crucial for PPC campaigns? Well, effective keyword research ensures your ads appear to the right audience, maximizing your (ROI). Steps to Conduct Keyword Research for PPC Before selecting your keywords, it’s crucial to understand the fundamental steps …