Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment (ROI), brands should sync online and offline marketing efforts with a holistic strategy.
Why? Today’s shoppers have gone hybrid, moving seamlessly between digital and physical shopping. In fact:
80% of consumers use their mobile devices while shopping in stores.
Maintaining modern marketing requires brands to add QR codes to their martech stack. QR codes allow brands to maintain consistent interactions across all marketing channels, meet customers where they are, increase brand awareness, and generate more leads.
Benefits of QR Code Marketing
This year, nearly 90 million American smartphone users will scan at least one QR code.
Brands gain these advantages when targeting this pool of potential customers.
- Generate Leads and Revenue: QR codes drive prospects from print materials to digital content or other conversion points. In the past, when someone saw a billboard or poster featuring a URL, they needed to type the link into their mobile phones (without a typo). Brands only need a QR code to promote their product or service. People can easily use their smartphone’s camera to scan the code and click once to navigate the URL.
QR codes also provide a great source of data collection. When a smartphone user scans a QR code, that metric is shared with the business to help marketers better understand which campaigns are working (and which aren’t). QR codes supply robust data on metrics such as timestamps, repeat scans, and scans to conversion, which all help marketers make more informed decisions on where to focus their efforts.
- Boost Customer Engagement: Customer engagement requires highly stimulating and innovative campaigns to make an impact. QR codes create a seamless offline-to-online customer experience, offering necessary and valuable information that allows brands to connect with customers and build long-lasting relationships. Engaging customers across the entire buying lifecycle — and beyond — via accessible and unique experiences, like Amazon’s AR feature below, builds strong customer engagement.
Amazon used QR codes to bring printed objects on delivery boxes to life, giving customers a fun way to reuse their boxes before recycling them. Users were encouraged to scan a QR Code to download the Amazon Augmented Reality App to view an AR version of the printed object (a pumpkin, car, or dog) on their phones. Users could customize the objects and watch them appear on their screens.
- Reviews and Feedback: 90% of consumers read reviews before purchasing online. To attract new and repeat customers, businesses should offer rating feedback QR codes, invite customers to voice their product or service opinions, and, where appropriate, offer a reward in exchange for a review. Customers scan the QR code and leave their feedback. Uniqode’s innovative solution allows businesses to retarget customers who scan a feedback QR code by integrating Facebook and Google ads. This integration enables brands to reach out to unsatisfied customers and incentivize them to return.
- Enhance Email Marketing: The longer a brand’s emails keep customers engaged, the more they feel like a part of the brand’s larger story, which increases brand loyalty and repeat purchases. Adding QR codes to email marketing enhances the mobile experience and increases email engagement rates. Brands can use a QR code in an email’s main body to share a coupon code or reveal a newly launched product image. Marketers can also use QR codes to grow their email lists by adding them to print ads, flyers, billboards, and display windows, directing users to leadgen web pages. By inviting consumers to sign up for discounts, product updates, and launches, brands easily capture user emails.
Businesses must choose a reliable QR code generator to create QR codes for marketing campaigns.
Uniqode’s QR Code Management Solution Overview
Uniqode is a customer engagement platform that allows users to create and manage QR codes. Uniqode understands that today’s brands want effective, efficient solutions for connecting with consumers to drive engagement and purchases and increase loyalty. Through its primary platform, the QR Code Generator, Uniqode enables businesses to make branded, measurable QR codes to capture intent in the physical world and build digital cohorts.
The QR Code Generator designs a seamless journey for consumers already accustomed to moving between the physical and digital worlds of shopping, all with a QR code scan. The all-in-one QR Code Platform helps businesses boost offline engagement, scale marketing campaigns, and leverage print media. Companies can create customized QR codes using the QR Code Generator and add logos, backgrounds, colors, data patterns, and a call to action (CTA) within a single solution. Key features include:
- Real-time QR code destination updates: QR codes can’t point to the same destination URL forever as marketing campaigns evolve. Brands can update QR codes in real-time without reprinting them.
- QR code tracking and analytic capabilities: To improve global campaigns, brands can analyze where their QR codes are scanned. Uniqode’s QR code generator adds a layer of accuracy by tracking GPS location.
- Bulk QR code generation: Brands can produce up to 2,000 QR codes simultaneously instead of individually.
- QR code sorting and filtering organization: Brands can sort and filter QR codes based on campaigns, teams, stages, or other customizable categories to facilitate organization.
- Multilingual QR codes: This feature helps brands address a global audience by delivering QR code information in the user’s preferred language. Uniqode’s QR Code solution features QR Codes with multi-language support for over 200 different locales.
- Data and security: Uniqode is SOC-2 certified and is compliant with the General Data Protection Regulation (GDPR). Single sign-on (SSO login) and two-factor authentication prevent unauthorized access to the Uniqode platform. Password-protected QR codes and a secure access management system provide any extra fortification customers may need.
Fortune 500 marketers on online review sites like G2 rate Uniqode’s QR code solution as the best because it’s easy to use, built to design profitable campaigns, and offers world-class customer support. Uniqode’s team provides personalized and outstanding service 24/7.
QR Code Marketing Case Study
Uniqode’s team had an opportunity to shine when, in 2022, the company (formerly Beaconstac) partnered with Lionsgate. The entertainment giant wanted to strengthen ad interactivity and engagement during its pre- and post-production marketing efforts. After experimenting with various QR code vendors, Lionsgate realized they lacked essential functionalities like dynamic capabilities or limitless QR code destination changes. When searching for a more robust QR code platform, Lionsgate quickly identified Uniqode as the ideal solution to meet its needs and strengthen ad interactivity.
Uniqode provided Lionsgate with dynamic QR code functionalities, like unlimited modifications and in-depth location tracking, to improve its QR code-enhanced movie marketing activities, amassing 12,000+ engagements from 65 major cities nationwide. Unlimited modifications to dynamic QR codes helped Lionsgate avoid costly reprints and repetitive QR code generation. The company used location tracking to assess if engagements were from the right demographic accurately.
Businesses of all sizes from different industries can rely on Uniqode for their marketing campaigns. Uniqode provides a smooth and intuitive QR code platform to help marketers get their campaigns up and running in under 15 minutes to increase brand awareness, enhance customer engagement, and generate more leads. To sign up for a demo, start a free trial, or see how Uniqode stacks up against its competitors:
Visit Uniqode’s QR Code Management Platform
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Originally Published on Martech Zone: Uniqode: Helping Brands Build Successful Marketing Campaigns With QR Codes
