Build a successful brand by giving before taking.

Sounds crazy and counterintuitive, doesn’t it?

We’ve been trained to think sales first, value second.

But moving forward, it’s going to be value first, sales second.

Why?

Because people buy from people they like and trust.

And how do you build trust? By giving value, over and over again.

Here’s a simple blueprint:

1) Define your ideal client.

2) Ask them what they need help with.

3) Help them solve those problems for free.

4) Show them why they need your paid service/product.

By the time you ask them to take out their wallets, they’ll already know it’s worth it.

Good branding is giving ten times more than you take, slowly building a reputation that no competitor can touch.

If you’re not building trust in your brand, you’re doing it wrong.