There are a few definitions online “to spin a yarn” – how do you feel about the name Yarn?

Some of the thoughts behind the name:

Creativity: The name “Yarn” suggests the weaving of stories and narratives, which conveys a sense of creativity and imagination.

Warmth: Yarn is often associated with cozy activities like knitting, so the name might evoke feelings of warmth and comfort.

Craftsmanship: Like knitting or weaving, writing involves skill and craftsmanship, so the name “Yarn” implies a focus on quality and attention to detail in the copywriting process.

Storytelling: Yarns are often used in storytelling, so the name suggests a focus on narrative and storytelling in the studio’s work.

Whimsy: The word “Yarn” has a playful and whimsical quality to it, which suggests that the studio’s approach to copywriting is creative and fun.