Why Does Backlink Quality Matter?

When shaping your SEO strategy, a key aspect is building a considerable backlink profile. When you approach link building and acquiring backlinks, the quality of those links really matters. Link building using low-quality links, can ruin your rankings — and your online reputation!

The quality of your backlinks is imperative to see results from all your hard-earned SEO efforts. Let’s examine why the quality of backlinks matters, and how to link build the right way!


Not All Backlinks are Created Equal

Not All Backlinks are Created Equal

High-quality links can lift your SEO visibility and search engine rankings. Low-quality links can send your SEO authority and rankings on the downward slide. Poor-quality links — from second-rate, spam content —  might be easier to obtain, but they’re not going to have a positive effect on SEO. 

So, what type of links help SEO? High-quality backlinks that come from valuable, trustworthy content, relevant to your audience. To obtain quality backlinks, it can be time-consuming and the competition can be strong, but the investment will be worth it in the end. So, why does backlink quality matter so much?

Why HQ Link Building is Crucial for SEO

There are many reasons why HQ link building is crucial for SEO. The major search engines, such as Google, use backlinks as kind of digital sign posts that your website and its content are worth indexing and offering up to its search engine users. It doesn’t matter how incredible your content is, if Google can’t find it, then its users won’t be able to either! That’s why it’s so crucial for your SEO strategy. 

Having a large number of high-quality backlinks will build authority in your niche over time, and elevate your domain authority. The goal of Google is to deliver users the most relevant, most up-to-date information that aligns with their search, and backlinks are a tactic that Google leverages to do this. If you go down the path of low-quality links, it can backfire on your website ranking and authority.

How Can You Begin Link Building with HQ Links?

How Can You Begin Link Building with HQ Links

An experienced SEO agency with dedicated industry specialists can help you build a backlink portfolio made up of relevant, topical and trustworthy links that help to heighten your authority in the eyes of Google and other search engines. Here are some link building techniques they might employ:

  • Perform a backlink audit to see what backlinks you already have, where they’re from and what quality they are
  • Keep up-to-date with search engine guidelines so they can keep your SEO strategy agile and make tweaks along the way to leverage backlinks 
  • Carefully craft relevant and original content that’s valuable for your audience, and backlink-worthy for other domains!
  • Reach out to influencers, journalists and other high-quality content creators to gain quality backlinks

Want to find out more about how HQ link building can evolve your digital presence and boost profits? Contact Perfect Link Building and ask them about different link building packages and their unique, effective methodology.

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