WPP went into reverse in the first quarter of 2024, with an organic decrease of 1.6%, in line with expectations, it says, but still way behind Publicis (up 5.3% in Q1), Omnicom (4%) and even Interpublic, which has also been struggling, up 1.3%. Maybe Japan’s Dentsu, which has still to report, will save WPP’s blushes. …

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