Affiliate Marketing

Performance-based marketing which rewards affiliates for each customer brought by the affiliate's marketing efforts.

B2B Marketing

Business-to-business marketing refers to the marketing of products or services to other businesses and organizations.


The process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers associate your brand with your products or services.


Ecommerce, or electronic commerce, refers to transactions conducted via the internet. Every time individuals and companies are buying or selling products and services online they’re engaging in ecommerce.

Influencer Marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.

LinkedIn Marketing

LinkedIn offers a lot of opportunities and is the ideal resource for B2B marketing. But without the right knowledge, it becomes just another time-sucking social network. Next time you're on LinkedIn, spend at least thirty minutes doing some advanced searches or group searches, and see if you don't come up with at least five prospects.

Marketing Automation

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows.

Non-Profit Marketing

Nonprofit marketing is the use of marketing tactics by a nonprofit organization. Marketing goals may include promoting the organization and its message, raising funds, encouraging membership, engaging volunteers, and driving political or social change

PR Marketing

A public relations (PR) strategy may play a key role in an organization's promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market.

Twitter Marketing

With more than 145 million active daily users, Twitter should be a part of your marketing strategy. It's the fifth most popular social media network, and it'sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans.


Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

B2C Marketing

Business-to-customer marketing refers to the tactics and strategies a company uses to promote its products and services to individual people.

Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Email Marketing

Email marketing it involves using email to send advertisements, request business, or solicit sales or donations.

Instagram Marketing

With an advertising audience of more than 1.16 billion people, Instagram offers dramatic reach for brands. And the potential reach of Instagram marketing has grown substantially this year—increasing by 76 million people in just the last quarter.

Local Marketing

Local marketing—also referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store or restaurant. Promotional messages are directed to the local population, rather than the mass market

Mobile Marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Neuro Marketing

Neuromarketing Meaning: Essentially, neuromarketing is designing your content, website, etc. to ellicit particular neurological reactions that are associated with buying or emotions linked to buying. Using neuromarketing, you can rethink your strategies and create smarter marketing that will boost the effectiveness of your efforts.

Pinterest Marketing

Pinterest is a goldmine when it comes to marketing. But finding success with your Pinterest marketing strategy goes beyond just having a great profile image and company description for your Pinterest business account. Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals.


Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale

YouTube Marketing

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren't.

Adwords Marketing

Google AdWords' system is where advertisers pay to display brief advertisements based on cookies and keywords.

Book Marketing

By following in the footsteps of those who have succeeded before you, you can create a focused and effective book marketing plan that will get people snatching up your masterpiece.

CRM Marketing

Customer Relationship Management (CRM) and Marketing CRM leverages and amplifies customer base of an organization through efficacious and efficient marketing.

Facebook Marketing

Refers to creating and actively using a Facebook page or Group as a communications channel to maintain contact with and attract customers.

Internet Marketing

Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media.

Market Research

Email marketing it involves using email to send advertisements, request business, or solicit sales or donations.


Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. In 2017, The New York Times described it as "the art of telling stories so enthralling that people lose track of their wallets".

Network Marketing

Multi-level marketing, also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services.

PPC Marketing

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.

Social Marketing

Small Business Marketing Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. With a small business, getting the word out can be challenging due to less visibility and lack of resources (like budget or time).

Small Business

Email marketing it involves using email to send advertisements, request business, or solicit sales or donations.

Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

Latest Posts
  • How to Avoid a Summer Slowdown in Sales [Data + Tips]

    It’s summertime, and the living is easy — but the selling is hard. Even the most prolific salespeople aren’t immune to the summer slowdown. When prospects are on vacation, calls go unanswered, and LinkedIn connection requests remain pending for days. It’s a rough time for people whose job revolves around connecting. But the worst thing […]

    Read More »
  • 10 Ways to Improve Your Talk Track Immediately

    Every salesperson has a go-to spiel for when someone asks who you are and what you do. You might call it a talk track, elevator pitch, or script—but you’ve got one. To avoid talking yourself out of a deal before you’ve made it off the elevator, check out the strategies below. They are four battle-tested […]

    Read More »
  • AI won’t eclipse the value of human professionals

    A few weeks ago, a colleague shared an article about how generative AI could reduce billable hours in the PR industry. The author argued that AI’s ability to enhance productivity and efficiency poses a significant challenge to businesses that rely on hourly billings. Disruption of this model could be problematic for many firms, especially considering […]

    Read More »
  • Work Away Week: Bringing together teams, cultures, and perspectives

    At Hoffman Europe’s Annual Work Away Week (WAW) 2023, all 25 team members across France, Germany and the UK travelled to Prague for a week — providing the opportunity to connect on a deeper level, share experiences and collaborate on innovative ideas. As part of the WAW planning taskforce, we wanted to bring to life […]

    Read More »
  • How to Craft an Unbeatable Press Kit (With Real Examples)

    Welcome to the era of instant information, where capturing attention is both an art and a science. In the fast-paced realm of media and public relations, a press kit plays a crucial role as your business card, resume and portfolio all rolled into one. Often referred to as a media kit, it consists of pre-packaged […]

    Read More »
  • CA County Looks for Post-COVID-19 PR

    The San Joaquin County Public Health Services is looking for a firm to handle its “Post-COVID-19: Emerging Diseases Program Communications Plan.”

    Read More »
  • Gagnier Works XFL, USFL Merger

    Gagnier Communications handles the XFL as it plans to merge with the United States Football League, a move that joins the two spring leagues.

    Read More »
  • Passing the Hat for Struggling CEOs

    CEO compensation plummeted 14.8 percent in 2022, while workers took only a 1.9 percent “hit”… Trump mimics Giuliani’s infamous Four Seasons Total Landscaping PR disaster… Idaho wants to be known for more than being the spud capital of the US.

    Read More »
  • Social Media Now Preferred Venue to Make Friends

    Many young people today now prefer social media platforms over face-to-face interactions for the purpose of making friends, according to a recent survey by livestreaming platform LiveMe.

    Read More »
  • News of Firms: G+S Expands into Landscaping, Outdoor Living Sector

    G&S Business Communications expands into the landscaping & outdoor living market… Litzky Public Relations, which works with brands targeted at kids and families, announces the retirement of founder/CEO Michele Litzky… Tier One Partners, celebrates its 20th anniversary by making a donation to the Cathy Hughes School of Communication Annual Fund at Howard University.

    Read More »