Ecommerce, or electronic commerce, refers to transactions conducted via the internet. Every time individuals and companies are buying or selling products and services online they’re engaging in ecommerce.
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
LinkedIn offers a lot of opportunities and is the ideal resource for B2B marketing. But without the right knowledge, it becomes just another time-sucking social network. Next time you're on LinkedIn, spend at least thirty minutes doing some advanced searches or group searches, and see if you don't come up with at least five prospects.
Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows.
Nonprofit marketing is the use of marketing tactics by a nonprofit organization. Marketing goals may include promoting the organization and its message, raising funds, encouraging membership, engaging volunteers, and driving political or social change
A public relations (PR) strategy may play a key role in an organization's promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market.
With more than 145 million active daily users, Twitter should be a part of your marketing strategy. It's the fifth most popular social media network, and it'sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans.
With an advertising audience of more than 1.16 billion people, Instagram offers dramatic reach for brands. And the potential reach of Instagram marketing has grown substantially this year—increasing by 76 million people in just the last quarter.
Local marketing—also referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store or restaurant. Promotional messages are directed to the local population, rather than the mass market
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Neuromarketing Meaning: Essentially, neuromarketing is designing your content, website, etc. to ellicit particular neurological reactions that are associated with buying or emotions linked to buying. Using neuromarketing, you can rethink your strategies and create smarter marketing that will boost the effectiveness of your efforts.
Pinterest is a goldmine when it comes to marketing. But finding success with your Pinterest marketing strategy goes beyond just having a great profile image and company description for your Pinterest business account. Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals.
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale
YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren't.
Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media.
Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. In 2017, The New York Times described it as "the art of telling stories so enthralling that people lose track of their wallets".
Multi-level marketing, also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.
Small Business Marketing Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. With a small business, getting the word out can be challenging due to less visibility and lack of resources (like budget or time).
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
- YouTube Affiliate Marketing: 7 Pro Tips to Earn Extra Income in 2023
YouTube and affiliate links are a match made in heaven. Here’s how to produce videos that will earn you affiliate commission. MoreRead More »
- Small Shop News 10/2/23
Updates Retail shrink, theft changed little in 2022 Square adds merchant tools Fast fashion resale programs do little to reduce emissions, study says Meta publishes new report on evolving consumption shifts, and what marketers need to consider TikTok launches ‘creative assistant’ to help guide ad creation process Juicy Breakthrough technology shifts circularity Paris vs […]Read More »
- 28 Best Affiliate Programs for Marketers and Creators (2023)
There is no shortage of affiliate programs to promote in your content. But not all are created equal: some programs offer low commissions or are run by sketchy brands, while others can offer mutually beneficial and authentic partnerships that benefit your audience. Check out the 28 best affiliate programs. MoreRead More »
- The Second Meeting: Syncing Value and Needs
There are several things making it more challenging to acquire a first meeting, like the overwhelming volume of emails, voicemails, and other messages your contacts receive. The upside of having data on your strategic clients is that you speed up your ability to contact them for a meeting. The downside is that your competitors have […]Read More »
- Read the Room-A Sales Leader’s Guide to Proactive Communication
One mistake you can make as a sales leader or sales manager is believing that you don’t need to repeat yourself. Words came out of your mouth and entered the ears of each of your sales reps, so you believe your team knows what you want or need them to do. Having heard that only […]Read More »
- The Importance of Ethics and Authenticity in a PR Career
In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders. To achieve these goals effectively and responsibly, adhering to […]Read More »
- Announcing Ragan and PR Daily’s 2024 Social Media Conference Agenda
Get the lowdown on the magical learnings coming to Walt Disney World in 2024. The only thing better than a trip to the Most Magical Place on Earth is combining it with learning from some of the brightest minds in social media. The Social Media Conference, presented by Ragan and PR Daily, will tackle the […]Read More »