How to Ensure Your Work is High Quality
Recently I was talking with a colleague who’s interested in improving the quality of her first drafts of written materials. Specifically, she’s focused on the
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Recently I was talking with a colleague who’s interested in improving the quality of her first drafts of written materials. Specifically, she’s focused on the
Matt Murray, former editor-in-chief of the Wall Street Journal, has succeeded Sally Buzbee, 58, as executive editor at the Washington Post until the US presidential
Reggie McCrimmon, a Google and Twitter alum, has joined Crossroads Strategies as senior VP.
Richland, a fast-growing city of 65K people living in southeastern Washington, wants to hire a firm for a strategic communications and engagement plan.
Next PR account lead Hanna Bautz talks with Doug Simon about how creating structure around quarterly plans can boost productivity and collaboration—and explains how
The city of Fort Bragg, California is requesting proposals from agencies that can promote the North Coast town as a premier visitor destination.
The B2B tech landscape pulsates with the constant beat of innovation and competition, as businesses grapple for market share in this perpetually evolving space. Amid
The realm of cyber tech thrives on innovative leaps, continually nudging the possibilities of the digital world. But this progressive space is persistently shadowed by
On the PRmoment Podcast, we catch up with UK public relations leaders and today we’re chatting with Current Global CEO George Coleman. It’s a timely
You’ll find these major themes all along the Croisette. The Cannes Lions International Festival of Creativity has long been a staple of the advertising industry,
Plus: Dr. Pepper is now tied for No. 2 soda brand; AI is impacting Indian elections. Google is a major component of most news outlets’
Don’t fall prey to these errors. Maria Stagliano is a director at Leidar. Experiencing a cybersecurity incident is no longer an if, but a when.
Digital PR (public relations) is a valuable asset for companies looking to increase visibility and credibility within their specific industry. This guide will walk you
The future of work is one in which the employee experience and artificial intelligence meet to reshape the fabric of organizational dynamics. The post How
OpenAI unveils new chat PR blunder: Starbucks blames customers Bumble blunders with anti-celibacy ad Social media updates to watch 60-second close: Reaching peaks and avoiding
The American Cancer Society brings on Dave Lew as CMO. He was SVP at St. Jude Children’s Research Hospital, which was founded by entertainer Danny
The Greater Miami Convention & Visitors Bureau kicks off its search for a firm to handle travel PR in the US. Development Counsellors International is
Gone are the days when the person hacking into your company’s data is sitting alone in a dark basement. More than likely the culprit is
Sarah Mamula, who was VP-government affairs at the Bank Policy Institute, has signed on at the Financial Technology Association.
Social media can be a pivotal tool in encouraging young adults to get early cancer screenings, according to a new report from Real Chemistry.
Kym White shares the proudest moment of her career. Kym White, chief corporate affairs officer at Generate:Biomedicines, has decades of experience in corporate affairs and
PRESENTED BY NOTIFIED Keywords aren’t the only keys to discovering how your organization is perceived on social media. Melissa James, director of sales at Notified,
Plus: The questions around the Trump verdict; Google makes changes after AI search snafu. Let’s address the elephant in the room: Former President Donald Trump
California wants to create a network of community-based organizations to handle outreach on critical issues such as COVID-19 vaccines, extreme heat and water conservation.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up. Many people now rely more on online forums and exchanges to learn about new products and marketing campaigns. As such, digital marketing is becoming a must-have tool for any business that wants to be able to expand its reach. Many tools and techniques are available to get started with digital marketing, but where to begin? The vast amount of information, much of which is contradictory and supported by corporate interests, is crippling and intimidating. Marketing strategies have changed, as well. Keeping up with social media and other evolving trends requires marketers to be constantly learning new skills.
Ever wanted to get your business featured in publications like Forbes, National newspaper websites, magazines and trade journals? Perhaps you've noticed the rise of blogging and wondered how your business can tap into this ready-made network of highly influential people to boost your credibility and get in front of your perfect target audience?In this groundbreaking book, the superstar Digital PR team from Exposure Ninja break down step-by-step their process for getting any business in any market coverage in the most relevant online publications. Whether you want to build credibility to become an authority, drive traffic to your website or attract the sort of links that turbocharge ranking, this book will walk you through the process.
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!
andice Meisels is a Virtual PR Consultant, Director and Publicist. Candice worked in Corporate PR for leading global brands in South Africa, London and Europe. A MARKETING WORKBOOK to follow Candice's debut book The Power of PR. Her passion lies in helping startups and small to medium sized businesses to secure a share of the media pie. Candice loves seeding start-up and SME stories to the media. She loves helping give brands a voice. Candice is equally passionate about teaching Marketing and PR. She studied a Cert IV in Training and Assessment to enable her to be qualified to teach PR and Marketing Workshops and Courses. Candice is the author of the Power of PR: PR for Small Businesses.
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don't care about you or your business--because you haven't given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they've been using to reach potential customers and influencers simply don't work anymore.
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs.
Get monthly share allocations in disruptive businesses.
