Affiliate Marketing

Performance-based marketing which rewards affiliates for each customer brought by the affiliate's marketing efforts.

B2B Marketing

Business-to-business marketing refers to the marketing of products or services to other businesses and organizations.

Branding

The process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers associate your brand with your products or services.

eCommerce

Ecommerce, or electronic commerce, refers to transactions conducted via the internet. Every time individuals and companies are buying or selling products and services online they’re engaging in ecommerce.

Influencer Marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.

LinkedIn Marketing

LinkedIn offers a lot of opportunities and is the ideal resource for B2B marketing. But without the right knowledge, it becomes just another time-sucking social network. Next time you're on LinkedIn, spend at least thirty minutes doing some advanced searches or group searches, and see if you don't come up with at least five prospects.

Marketing Automation

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows.

Non-Profit Marketing

Nonprofit marketing is the use of marketing tactics by a nonprofit organization. Marketing goals may include promoting the organization and its message, raising funds, encouraging membership, engaging volunteers, and driving political or social change

PR Marketing

A public relations (PR) strategy may play a key role in an organization's promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market.

Twitter Marketing

With more than 145 million active daily users, Twitter should be a part of your marketing strategy. It's the fifth most popular social media network, and it'sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans.

Advertising

Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

B2C Marketing

Business-to-customer marketing refers to the tactics and strategies a company uses to promote its products and services to individual people.

Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Email Marketing

Email marketing it involves using email to send advertisements, request business, or solicit sales or donations.

Instagram Marketing

With an advertising audience of more than 1.16 billion people, Instagram offers dramatic reach for brands. And the potential reach of Instagram marketing has grown substantially this year—increasing by 76 million people in just the last quarter.

Local Marketing

Local marketing—also referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store or restaurant. Promotional messages are directed to the local population, rather than the mass market

Mobile Marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Neuro Marketing

Neuromarketing Meaning: Essentially, neuromarketing is designing your content, website, etc. to ellicit particular neurological reactions that are associated with buying or emotions linked to buying. Using neuromarketing, you can rethink your strategies and create smarter marketing that will boost the effectiveness of your efforts.

Pinterest Marketing

Pinterest is a goldmine when it comes to marketing. But finding success with your Pinterest marketing strategy goes beyond just having a great profile image and company description for your Pinterest business account. Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals.

Sales

Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale

YouTube Marketing

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren't.

Adwords Marketing

Google AdWords' system is where advertisers pay to display brief advertisements based on cookies and keywords.

Book Marketing

By following in the footsteps of those who have succeeded before you, you can create a focused and effective book marketing plan that will get people snatching up your masterpiece.

CRM Marketing

Customer Relationship Management (CRM) and Marketing CRM leverages and amplifies customer base of an organization through efficacious and efficient marketing.

Facebook Marketing

Refers to creating and actively using a Facebook page or Group as a communications channel to maintain contact with and attract customers.

Internet Marketing

Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media.

Market Research

Email marketing it involves using email to send advertisements, request business, or solicit sales or donations.

Marketing

Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. In 2017, The New York Times described it as "the art of telling stories so enthralling that people lose track of their wallets".

Network Marketing

Multi-level marketing, also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services.

PPC Marketing

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.

Social Marketing

Small Business Marketing Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. With a small business, getting the word out can be challenging due to less visibility and lack of resources (like budget or time).

Small Business

Email marketing it involves using email to send advertisements, request business, or solicit sales or donations.

Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

Latest Posts
  • How a Lack of Direct-to-Consumer Options Hurts Players

    A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. For example:  The settlement between U.S. States and Google.  A ruling in favor of Epic in Epic Games v. Google.  The Supreme Court rejecting appeals from Apple and Epic. Apple’s most recent announcement of […]

    Read More »
  • Early 2000s Aesthetic on Instagram: The Definite Guide

    There are a lot of different aesthetics in the world. Some of these aesthetics have been present for a while now. Today, we will discuss one of the earliest aesthetics called an Early 2000s Aesthetic.  Now, let’s go.  What Is an Early 2000s Aesthetic? An Early 2000s aesthetic is characterized by everything viral in the […]

    Read More »
  • Email Delivery, Explained

    The best email offers are meaningless if receipients never see them. Here’s how to ensure messages reach inboxes. The post Email Delivery, Explained appeared first on Practical Ecommerce.

    Read More »
  • New Ecommerce Tools: February 26, 2024

    This week’s list includes updates on cross-border transactions, subscription sales, order tracking, streaming commerce, order management systems, fulfillment, and delivery. The post New Ecommerce Tools: February 26, 2024 appeared first on Practical Ecommerce.

    Read More »
  • 10 tips for writing clickable press release headlines

    Hook readers with magnetic headlines and increase engagement online.   The press release headline is the first touchpoint readers have with your content. In an era of information overload, a weak headline means lost opportunities. Strong headlines draw attention amid the noise and condense your key message into a bite-sized preview.    Use these proven […]

    Read More »
  • Expert Tips for Improving Sales Operations Efficiency

    Sales operations teams frequently encounter hurdles such as juggling too many tasks, outdated procedures, insufficient data management, and communication breakdowns. When sales performance starts slipping, it’s a call to action for a sales operations strategy makeover. Read on for practical tips to supercharge your sales ops and turn obstacles into opportunities for revenue growth. The […]

    Read More »
  • Unwrap the Gift of Sales Success: A Sandler Holiday Special Event

    In this episode, discover the positive aspects of selling in the fourth quarter and gain practical tips for success. Uncover the “four gifts of sales success”: prospecting, creating an ideal client wish list, achieving clarity and confidence in the sales process, and mastering effective negotiation techniques. Join Mike Montague and Lisa Ellis in a compelling […]

    Read More »
  • Why Relying Solely on Your Sales Pipeline Coverage Isn’t Enough for B2B Success

    Every sales leader and sales manager prioritizes their pipeline. It is fashionable now to work to acquire enough opportunities that the salesperson has a margin of error, something you know as “pipeline coverage.” This is supposed to ensure that every salesperson hits their targets, even though there is far too little evidence that this strategy […]

    Read More »
  • Human Touch in a Digital Sales World: Navigating Beyond AutomationYour Blog Post Title Here…

    Revolutionizing Sales Productivity with Emerging Technologies As technology marches forward, sales organizations continue their relentless pursuit of their Holy Grail, something they describe as “sales productivity.” The term “sales productivity” now means using technology and automation to do things that would otherwise require salespeople to do.

    Read More »
  • Social Selling: Launch Your Product to A Crowd of 32 Million on TikTok

    Candeeze is a small husband-and-wife D2C brand that sells freeze-dried candy online.  They ran a unique launch strategy on TikTok, and their most-viewed video got: 32m+ views 3.5m+ likes 54.8k+ shares 15.7k+ comments It also gained them 280k followers in seven days. There are many reasons why their launch was so successful and gained the attention of […]

    Read More »