Affiliate Marketing
Performance-based marketing which rewards affiliates for each customer brought by the affiliate's marketing efforts.
B2B Marketing
Business-to-business marketing refers to the marketing of products or services to other businesses and organizations.
Branding
The process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers associate your brand with your products or services.
eCommerce
Ecommerce, or electronic commerce, refers to transactions conducted via the internet. Every time individuals and companies are buying or selling products and services online they’re engaging in ecommerce.
Influencer Marketing
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
LinkedIn Marketing
LinkedIn offers a lot of opportunities and is the ideal resource for B2B marketing. But without the right knowledge, it becomes just another time-sucking social network. Next time you're on LinkedIn, spend at least thirty minutes doing some advanced searches or group searches, and see if you don't come up with at least five prospects.
Marketing Automation
Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows.
Non-Profit Marketing
Nonprofit marketing is the use of marketing tactics by a nonprofit organization. Marketing goals may include promoting the organization and its message, raising funds, encouraging membership, engaging volunteers, and driving political or social change
PR Marketing
A public relations (PR) strategy may play a key role in an organization's promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market.
Twitter Marketing
With more than 145 million active daily users, Twitter should be a part of your marketing strategy. It's the fifth most popular social media network, and it'sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans.
Advertising
Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
B2C Marketing
Business-to-customer marketing refers to the tactics and strategies a company uses to promote its products and services to individual people.
Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Email Marketing
Email marketing it involves using email to send advertisements, request business, or solicit sales or donations.
Instagram Marketing
With an advertising audience of more than 1.16 billion people, Instagram offers dramatic reach for brands. And the potential reach of Instagram marketing has grown substantially this year—increasing by 76 million people in just the last quarter.
Local Marketing
Local marketing—also referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store or restaurant. Promotional messages are directed to the local population, rather than the mass market
Mobile Marketing
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Neuro Marketing
Neuromarketing Meaning: Essentially, neuromarketing is designing your content, website, etc. to ellicit particular neurological reactions that are associated with buying or emotions linked to buying. Using neuromarketing, you can rethink your strategies and create smarter marketing that will boost the effectiveness of your efforts.
Pinterest Marketing
Pinterest is a goldmine when it comes to marketing. But finding success with your Pinterest marketing strategy goes beyond just having a great profile image and company description for your Pinterest business account. Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals.
Sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale
YouTube Marketing
YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren't.
Adwords Marketing
Google AdWords' system is where advertisers pay to display brief advertisements based on cookies and keywords.
Book Marketing
By following in the footsteps of those who have succeeded before you, you can create a focused and effective book marketing plan that will get people snatching up your masterpiece.
CRM Marketing
Customer Relationship Management (CRM) and Marketing CRM leverages and amplifies customer base of an organization through efficacious and efficient marketing.
Facebook Marketing
Refers to creating and actively using a Facebook page or Group as a communications channel to maintain contact with and attract customers.
Internet Marketing
Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media.
Market Research
Email marketing it involves using email to send advertisements, request business, or solicit sales or donations.
Marketing
Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. In 2017, The New York Times described it as "the art of telling stories so enthralling that people lose track of their wallets".
Network Marketing
Multi-level marketing, also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services.
PPC Marketing
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.
Social Marketing
Small Business Marketing Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. With a small business, getting the word out can be challenging due to less visibility and lack of resources (like budget or time).
Small Business
Email marketing it involves using email to send advertisements, request business, or solicit sales or donations.
Video Marketing
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
Latest Posts
- Want to Accelerate the Sales Cycle? Slow Down!
Studies show that reaching out to leads within an hour of them contacting you makes you seven times likelier to have meaningful conversations, and up to 50% of sales go to the vendor who responded first. There’s also a tenfold decrease in your odds of making contact with a lead if you wait more than […]
Read More » - Video: Haltec Testimonial
Haltec uses Spiro to help their sales team better manage customer communications and get access to the data they need to effectively do their job. Watch below to hear how the transparency provided by Spiro proved a game changer for their sales team.
Read More » - Video: Massimo Zanetti Beverage Testimonial
Massimo Zanetti Beverage uses Spiro to manage sales and support. Watch below to hear how the Spiro has helped their customer communication and internal data management.
Read More » - Video: VC999 Testimonial
VC999 uses Spiro to manage customer communications. Watch below to hear how the Spiro has helped their sales team find the data they need to offer better support to their customers.
Read More » - Spiro Improves Customer Communication for Aster Brands
Aster Brands manufactures business opportunities for concrete producers globally. Their business model involves inventing products that they sell locally while also licensing out the technology to other manufacturers across different regions. Expanding to the licensing and distribution model provided Aster Brands substantial growth while also presenting new obstacles in sales, marketing, and customer communication. Although […]
Read More » - Sandler Rule #21: SW4
Sandler Rule #21 SW4 The Sandler Rule underscores SW4, also known as “Some Will, Some Won’t. So What? Someone’s Waiting,” emphasizes the importance of resilience in sales. It reminds sales professionals that not everyone they approach will be interested in their product or service, but that’s okay. Instead of dwelling on rejections, the rule […]
Read More » - Your Guide To Choosing The Right Payment Processor in 2024
Most of us have heard the phrase, “cash is king”. But for small business owners these days, payment processors are the Ace—as non-cash payment preferences continue their prolific rise. According to new research, Gartner expects that 80% of B2B sales interactions will occur on digital channels by 2025. In order to remain competitive, small business […]
Read More » - Harnessing the Power of Podcasts: Maximizing Your Guest Appearance
Over the last decade, podcasts have become one of the most powerful ways for businesses connect with large and diverse audiences. About half of Americans have listened to at least one podcast in the last 12 months. One in five Americans—10% of all adults—listen to podcasts nearly every day. This makes appearing on a podcast […]
Read More » - FEMA Needs Support for ‘Get Ready’ Push
The Federal Emergency Management Agency is looking for a firm to produce PSAs and compelling PR messaging in support of its “Ready Campaign” emergency preparedness effort.
Read More » - Herbalife’s Hernandez Joins Seven Letter
Casey Hernandez, who rose to the senior VP for global corporate communications post at Herbalife, has joined Seven Letter strategic communications shop in its DC office.
Read More »
