High fidelity

It might be the high fidelity of a good LP on a great turntable. It sounds just like the original recording. It might be the high fidelity of loyalty. No shopping around for a momentarily better deal. It might be the high fidelity of genre. This is just what you hoped it would be. And […]

While standing on one foot

Make it easy! they insist. One of the longest-running direct response ads of all time was for a piano playing course. For more than forty years, people mailed in money for a simple, fast way to impress their friends by playing the piano. They sold a lot of manuals, but I’m guessing not many people […]

483: A Comedian’s Formula for Your Perfect Pitch with Jenn Lederer

If your mind goes blank when someone asks what you do, in this episode you will learn not only how to enjoy talking about your work but how to do it in an entertaining and authentic way. So if you like what you hear, we’d love it if you write a review, subscribe here and […]

What could disrupt the future of generative AI?

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying […]

The latest jobs in martech

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We will not post listings without a salary range. Newest jobs in martech: MarTech — Adobe (AEM & Workfront), Manager @ […]

Rethinking content governance in the era of generative AI

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these […]

Hate speech on social media can significantly damage brands: Study

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study, conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X […]

How to increase LTV with PPC

Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so requires long term thinking, commitment and a deep understanding of your customer database. This article will dive into concrete ways PPC […]

Bing adds controls for webmasters to disallow their content in Bing Chat

Bing has announced a set of new controls to allow webmasters and site owners to block Bing Chat from using its content for AI training and Microsoft’s generative AI models. “While we are actively collaborating with the industry on establishing future AI standards, we also wanted to provide more immediate support for publishers,” Fabrice Canel […]

Google denies manipulating ad auctions in resurfaced SMX Advanced clip

Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.” Fast-forward […]