TUNE Network Partner Spotlight: Virality Boost

Virality Boost is the original influencer content syndication network, helping brands to increase visibility, spark interest, inspire action, and drive purchases at scale. They focus on crafting syndication strategies that cover the entire customer journey and aim to break barriers in influencer marketing that traditionally haven’t worked for advertisers. Their approach is researched for maximum […]

Crafting Identity: The Artistry Behind Brand Identity Services

The need for a distinct brand identity has never been more crucial in the vast marketplace of products and services, where competition is fierce, and attention spans are fleeting. Brands are more than just logos and taglines; they’re storytellers, weaving narratives that resonate with consumers on emotional levels. Enter the artisans of brand identity services, […]

All About Apps #6: Leveraging Data to Combat Ad Fraud in Mobile UA

< 1 MIN. READ     In this Episode In this episode of the “All About Apps” podcast, we dive deep into the world of mobile user acquisition (UA) with a focus on a critical issue – ad fraud. Joined by Deniz Kekeç (Innogames), Cansu Ağaoğlu (Adjust), Faheem Saiyad (AppSamurai), and our gracious host Peggy […]

13 Mobile App Analytics Tools: Which is The Best One for You?

With the rise of the digital age, app owners and marketers are increasingly driven by the need to understand the impact of their work. It’s important they get feedback and get actionable insights to refine their strategies. If you’ve ever wondered about the effectiveness of your app—how it influences users, how many people benefit from […]

Responsible Borrowing: Breaking the Payday Loan Cycle

The cycle of payday loans can be a daunting one when it gets out of hands. In times of need, many individuals resort to this type of Same Day Loans with the hope of paying back within a short time frame. However, the high-interest rates can easily trap one into a loop of debt. Education […]

Mobile-First Design: You’re Still Losing Too Many Opportunities Focusing on Desktop

Smartphones have become ubiquitous, yet the mobile-first design is secondary to many companies attempting to engage and retain customers. With most internet users now accessing websites via mobile devices, companies must prioritize mobile optimization to remain competitive and provide seamless user experiences. This article delves into the concept of mobile-first design, discusses Google’s requirements for […]

Influencer-Affiliate Blueprint, Part 2: How Influencer Programs Differ from Affiliate Programs

When social media influencers first stepped onto the scene, there were limited options for marketers to work with them. Sponsored posts, free products or services, and flat fees were the norm. Now influencers and creators are embracing performance-based advertising, opening a world of opportunities for themselves and the brands that partner with them. This doesn’t […]

Affiliate Rockstar: Willis Nelson

Introducing Willis Nelson Willis Nelson began his digital marketing career at the same company where he currently acts as Senior Director of Revenue, Mobile Apps: Fluent. Since starting out as Fluent’s first sales intern in 2014, Willis has continued to learn and hone his marketing skill set through years of developing partnerships with leading advertiser […]

Mastering Apple Search Ads: A Comprehensive Guide to Boosting Your App’s Visibility

Welcome to our guide to mastering Apple Search Ads! In this guide, we’ll explore the fundamental principles of Apple Search Ads, explore different campaign structures, and provide invaluable tips for effective campaign management. From keyword optimization to bid management and ad creative strategies, we’ll equip you with the knowledge and tools you need to navigate […]