When a football goes in the back of the net, a lot can happen. Especially in this new ad for LiveScore, which shows all sorts of consequences to a header by Cristiano Ronaldo. Aidan McClure, chief creative officer at Wonderhood Studios, said: “‘More Than A Score’ is rooted in the understanding that, to players, clubs …

The post Cristiano Ronaldo and Wonderhood Studios hit the back of the net in LiveScore’s first ever TV ad first appeared on More About Advertising.