EA Sports’ “Welcome to Madden Land” campaign to introduce Madden NFL 22 marks the first time the game’s annual push has been created entirely in-house and a 60-second anthem spot stars Patrick Mahomes, Tom Brady, Jalen Ramsey and Fox Sports’ Erin Andrews. The spot centers on a fictional “Madden Land” amusement park, and the push is running across social, digital and TV, with ESPN as the main media placement channel.