Just as laws have been passed to better regulate the telephone, so are email marketing laws evolving to protect the consumer. Most of us here are old enough to remember the days of ringing telephones during dinner. While a few calls were welcome, like those coming from family and friends, the majority were annoying. And before the age of caller ID, many of us had to pick up every call-or let the answering machine pick up. Some people got really annoyed and complained to regulators. Laws were eventually passed. So what does this have to do with email marketing? If…

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