Affiliate Marketing

Performance-based marketing which rewards affiliates for each customer brought by the affiliate's marketing efforts.

B2B Marketing

Business-to-business marketing refers to the marketing of products or services to other businesses and organizations.

Branding

The process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers associate your brand with your products or services.

eCommerce

Ecommerce, or electronic commerce, refers to transactions conducted via the internet. Every time individuals and companies are buying or selling products and services online they’re engaging in ecommerce.

Influencer Marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.

LinkedIn Marketing

LinkedIn offers a lot of opportunities and is the ideal resource for B2B marketing. But without the right knowledge, it becomes just another time-sucking social network. Next time you're on LinkedIn, spend at least thirty minutes doing some advanced searches or group searches, and see if you don't come up with at least five prospects.

Marketing Automation

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows.

Non-Profit Marketing

Nonprofit marketing is the use of marketing tactics by a nonprofit organization. Marketing goals may include promoting the organization and its message, raising funds, encouraging membership, engaging volunteers, and driving political or social change

PR Marketing

A public relations (PR) strategy may play a key role in an organization's promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market.

Twitter Marketing

With more than 145 million active daily users, Twitter should be a part of your marketing strategy. It's the fifth most popular social media network, and it'sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans.

Advertising

Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

B2C Marketing

Business-to-customer marketing refers to the tactics and strategies a company uses to promote its products and services to individual people.

Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Email Marketing

Email marketing it involves using email to send advertisements, request business, or solicit sales or donations.

Instagram Marketing

With an advertising audience of more than 1.16 billion people, Instagram offers dramatic reach for brands. And the potential reach of Instagram marketing has grown substantially this year—increasing by 76 million people in just the last quarter.

Local Marketing

Local marketing—also referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store or restaurant. Promotional messages are directed to the local population, rather than the mass market

Mobile Marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Neuro Marketing

Neuromarketing Meaning: Essentially, neuromarketing is designing your content, website, etc. to ellicit particular neurological reactions that are associated with buying or emotions linked to buying. Using neuromarketing, you can rethink your strategies and create smarter marketing that will boost the effectiveness of your efforts.

Pinterest Marketing

Pinterest is a goldmine when it comes to marketing. But finding success with your Pinterest marketing strategy goes beyond just having a great profile image and company description for your Pinterest business account. Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals.

Sales

Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale

YouTube Marketing

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren't.

Adwords Marketing

Google AdWords' system is where advertisers pay to display brief advertisements based on cookies and keywords.

Book Marketing

By following in the footsteps of those who have succeeded before you, you can create a focused and effective book marketing plan that will get people snatching up your masterpiece.

CRM Marketing

Customer Relationship Management (CRM) and Marketing CRM leverages and amplifies customer base of an organization through efficacious and efficient marketing.

Facebook Marketing

Refers to creating and actively using a Facebook page or Group as a communications channel to maintain contact with and attract customers.

Internet Marketing

Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media.

Market Research

Email marketing it involves using email to send advertisements, request business, or solicit sales or donations.

Marketing

Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. In 2017, The New York Times described it as "the art of telling stories so enthralling that people lose track of their wallets".

Network Marketing

Multi-level marketing, also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services.

PPC Marketing

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.

Social Marketing

Small Business Marketing Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. With a small business, getting the word out can be challenging due to less visibility and lack of resources (like budget or time).

Small Business

Email marketing it involves using email to send advertisements, request business, or solicit sales or donations.

Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

Latest Posts
  • MMGY Global Lands Israel Tourism Work

    The Israel Ministry of Tourism has signed a one-year agreement with MMGY Global to handle its PR efforts in the US. The firm takes over from Development Counsellors International.

    Read More »
  • Lee (MA) Seeks Anti-PCB Dump PR

    Lee, a town of 5,300 people located in the Berkshire Mountains of Massachusetts, is looking for PR to help voice its opposition to a proposed 20-acre PCB dump.

    Read More »
  • Florida Bans “Climate Change’

    Florida’s governor Ron DeSantis bans climate change with a stroke of his pen… Texas State University and Virginia State University should count their lucky stars… Everyone is a winner in Newsweek’s new ‘America’s Best PR Agencies 2024’ list.

    Read More »
  • Accounts in Transit: Flatiron Lands Sail4th 250

    Flatiron Communications LLC, NYC-based PR/digital media consultancy  is working with Sail4th 250, the non-profit organization overseeing the capstone events for America’s 250th Anniversary in NY/NJ in 2026… Trove Tourism Development Advisors picks up US and Canada PR duties for Tourism Malaysia… Christie & Co, a Santa Barbara shop, signs Best in the West, which offers […]

    Read More »
  • Traditional PR Isn’t Dead Yet

    The practice of arranging for articles to appear in traditional old-fashioned media still provides a kind of remarkable credibility that can rarely be achieved via social media.

    Read More »
  • Top Takeaways from the RSA 2024 Conference: AI Dominates the Conversation

    The RSA 2024 conference, one of the premier events in the cybersecurity industry, was overwhelmingly centered around the topic of artificial intelligence (AI). With nearly 100 sessions dedicated to AI, the event underscored the profound impact AI is having on the cybersecurity landscape. Here are the top takeaways from the conference: AI: A Double-Edged Sword […]

    Read More »
  • Elevating Outdoor Brands Through PR Strategies

    The wild beckons, breathing new life into the outdoor industry. As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Herein lies the indispensable role of public relations.  Fostering brand recognition  In a world teeming with marketing tactics, brand recognition stands […]

    Read More »
  • Rajar’s results for Q1 2024: A record quarter for radio in the UK

    Welcome to the PRmoment Podcast. This is our quarterly bonus podcast, where we chat about Rajar’s latest results. For those of you who aren’t aware of Rajar – it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom. It publishes the listenership figures for UK […]

    Read More »
  • The Scoop: Supreme Court neutrality takes another hit with upside-down flag

    Plus: Testing Google’s new AI search; cause of death in ‘One Chip Challenge’ revealed. Supreme Court Justice Samuel Alito is under scrutiny for the flying of an upside-down flag at his home in Alexandria, Virginia just days before the inauguration of President Joe Biden. According to a New York Times investigation, neighbors shared photos of […]

    Read More »
  • What the Apple, Bumble and Swehl ad controversies have in common

    Swiftly retracting ads after release is not a sustainable solution. Julianna Jacobson is SVP of marketing communications at Hot Paper Lantern.  Recent backlash against three separate advertisements from Bumble, Swehl and Apple made headlines after public outcry reached such extreme heights that all three brands’ ads were pulled. From a marketer’s perspective, the ads aren’t […]

    Read More »