We have a technological solution that can be licensed by third-parties and used via an SDK. This is essentially a B2B SAAS solution. We have also built a product using our solution that will be B2C.
Do you think it makes to have a single brand or two separate brands? If it was a single brand, it would essentially have the B2C product and SAAS solution on the same website. If it was two separate brands, it would essentially be two different products.
Or maybe we should have a parent entity that holds both products together under the overall umbrella?
Any insights are greatly appreciated. Thank you
submitted by /u/Theonlyeasyday