Hi all. A client received a pitch from an outlet asking to interview them for a sustainability piece. Basically, the outlet wants to feature companies and what they’re doing for that topic.

I’ve done this a few times before (researching publications and deciding if they’re worth talking with) but was curious if any of you all have a process.

I won’t name this outlet that contacted the client, since this is really more for general thoughts about working with outlets and deciding when/when not to engage with them. Thanks.