Also: Workers continue their quitting spree, and airlines continue to struggle amid Delta variant surge.

Hello, communicators:

Do you enjoy luxurious surroundings, drama and sharing wild antics with the world? Boy howdy, do we have an opportunity for you!

Hotels.com has concocted a new campaign called “Destination Drama,” which it describes as a “reality show-inspired stay in Palm Desert, California.”

According to a press release, “Hotels.com is on the hunt for the most dramatic friend group to stay at ‘Destination Drama’—a luxurious one-acre property of pure bliss that is the perfect backdrop for your crew’s inevitably entertaining vacation.”

Hotels.com says each member of your troublemaking squad will get a $1,000 stipend to use for airfare or other “travel expenses,” such as booze or telehealth counseling sessions.

Hotels.com shares more: “Of course, it didn’t happen if you didn’t post it, so budding reality stars can self-record their dramatic trip confessions in a high-tech confessional booth. Hotels.com will be sending you the pilot episode post-stay.”

Not sure this is what the world needs right now, but it is an interesting attempt to gin up interest in travel at a time when most are putting plans on hold due to the spread of the Delta variant. Expect to see more zany campaigns of this nature from brands—especially those in industries that are getting hammered by the pandemic.

‘Jeopardy!’ selects new host(s)

The beloved quiz show has announced that Mayim Bialik and Mike Richards will host the program moving forward.

The backlash was swift and furious—especially over the selection of Richards, who is executive producer of the show. He responded with an internal memo to staffers, explaining the decision (to choose himself) and elaborating on the hiring process.

The Twitteratti are piling on accordingly.

https://twitter.com/AsteadWesley/status/1425508130809683976

https://twitter.com/AsteadWesley/status/1425510110063992833

https://twitter.com/amandawallwin/status/1425498948798717959

https://twitter.com/James_Holzhauer/status/1425515618720047109

https://twitter.com/Blackamazon/status/1425512841981972483

https://twitter.com/skynetesq/status/1425494742607990791

https://twitter.com/Dr_CMGreer/status/1425518624215797772

Why it matters:

It’s never a good look to hire or elevate yourself—especially when you’re already in a position of power.

“Jeopardy!” had a great opportunity to somehow build on the legacy of Alex Trebek, widely viewed as a beloved, kind and generous person. Instead, they chose the show’s executive producer, whose past is not exactly squeaky clean, to be his successor. Instead of LeVar Burton!

I’ll take “Missed Opportunities” for $500, Alex.

MEASURED THOUGHTS

According to CNBC, nearly 4 million people quit their jobs in June.

Is your company doing anything to prevent an exodus toward the exit? Now would be a good time to evaluate your policies around benefits, perks and flexibility to ensure you’re offering employees hard and soft benefits that remain competitive in your industry. Beyond benefits, good old fashioned employee engagement and showing appreciation goes a long way. When was the last time you thanked an employee for doing a good job?

SOCIAL BUZZ

Notice a different look on Twitter? You’re correct.

Many are praising the new design, which Twitter says is more accessible, cleaner and more inclusive. But not everyone’s happy!

If you long for the Twitter design of yore (last week), apparently you can hack your way back:

RAGAN’S WEBINAR WITH GRAMMAR GIRL

With language being so fluid, you can’t rely on that tattered old copy of the AP Stylebook from eight years ago. What can you do to ensure your communications are stylistically modern and professional?

Join Ragan Communications and Grammar Girl for a webinar on Thursday, Aug. 19, as Grammar Girl herself, Mignon Fogarty, leads us through her advanced course on AP style . You’ll gain more confidence in your messaging efforts, and you’ll get clarity on thorny issues that vex even experienced writers.

Register today!

TACTICALLY SPEAKING

As the Delta variant continues to rapidly spread throughout the U.S., companies are scrambling to respond. Airlines, especially, are having a difficult time striking a balance between pushing for profits while ensuring passenger (and crew) safety.

As CNBC notes, Southwest has lowered its revenue forecast due to ongoing virus concerns. This follows a similarly grim outlook from Frontier last week.

Mask policies are another huge concern moving forward, as incidents of “air rage” continue to rise.

Airlines are in a tremendously difficult spot. However, regardless of your industry, it’s essential to do the right thing. During a pandemic, that means doing everything in your power to keep people safe and protect public health as much as possible. Those who shirk safety in pursuit of profit will pay more in the long-term

RAGAN’S 2021 BENCHMARK REPORT

Ragan has released its annual Communications Benchmark Report, an exclusive study from Ragan’s Communications Leadership Council that analyzes the major trends in the profession over the last year.

During that time, comms pros have been called on to develop and distribute messages on new policies that affect internal and external stakeholders alike. Their role has become more essential as they helped keep their organizations focused and moving forward. They’ve seen their access to the C-suite increase throughout 2020, and they forged important new alliances with peers in other departments, including HR, finance and workplace wellness.

Culled from more than 750 respondents, the 32-page report is available in its entirety exclusively to members of the Communications Leadership Council.

Download your copy of the exclusive Benchmark Survey Executive Summary today and get a crucial competitive advantage that will fuel your success for 2021 and beyond.

The post Twitter unveils new design, ‘Jeopardy!’ backlash, and Hotels.com’s zany new campaign appeared first on PR Daily.