TikTok has been pretty atypical in the social media landscape. It came, conquered, and established itself as a game-changer.

Now, everybody wants a piece of that cake. 

With over 1 billion active users worldwide, most brands are vying to make their TikTok marketing efforts a success. Every marketer wants to use its creative features to boost their brand in the most amusing ways possible.

However, breaking the success code on this one takes more than just posting your content. 

Yes, creativity matters, but you also ought to know the best time to post on TikTok.

Posting at the best times ensures that your creative videos grab as many eyeballs as possible. However, finding when is the best time to post on TikTok can be a tricky quest.

A generally accepted trend that marketers follow for the platform is that the best time to post on TikTok is 10 to 11.50 am, 2.30 to 4 pm, and 6:30 to 9:30 pm, somewhere between Tuesdays to Thursdays. But many have found that their audience activity does not fit into one single templatized time for posting. 

That’s why we inspected the platform to find the best time to post on TikTok for your brand.

Let’s begin!

Schedule tiktok posts

What is the Best Time to Post on TikTok?

This might sound a bit anticlimactic, but we found that there is no best time to post on TikTok.

By that, we mean that there are multiple best times to post. 

Yes, there is no one-size-fits-it-all, or should we say one-time-fits-all approach to finding the best time to post. And this applies to all social media platforms. Look at our recent studies on:

It is because no brand or influencer on TikTok has the same target audience. Similarly, every audience occupies a different time frame to hang out on the platform to watch content. This varies for every country!

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After much comparison and research, here are some pointers for you to follow while selecting your best time to post on TikTok:

  • Best days to post on TikTok – Tuesday and Thursday
  • Weekdays are the best days to post on TikTok, but avoid posting during the weekend. 
  • Post before a workday starts or after general working hours end. 
  • When you select the perfect times to post, go for time slots that are not perfect round figures. If 10 am is a good time for you, schedule your TikTok for 9:58 am or 10:02 am to stand out from the 10 am rush.

With these tips in mind, let’s dive into a bit more detail about the best posting times for TikTok, shall we?

Best Times to Post on TikTok for Every Day of the Week

Before we move on to find your personal best time to post on TikTok, let’s check out the study conducted by Influencer Marketing Hub that tells us a few sweet time spots to post on.

According to research by Influencer Marketing Hub, the average best time to post on TikTok for each day of the week is: Monday, 6 a.m.; Tuesday, 2 a.m.; Wednesday, 7 a.m.; Thursday, 9 a.m.; Friday, 5 a.m.; Saturday, 11 a.m.; and Sunday, 7 a.m. These times are expressed in EST.

Day Best time to post on TikTok (EST)
Monday 6 am, 10 am, 10 pm
Tuesday 2 am, 4 am, 9 am
Wednesday 7 am, 8 am, 11 pm
Thursday 9 am, 12 am, 7 pm
Friday 5 am, 1 pm, 3 pm
Saturday 11 am, 7 pm, 8 pm
Sunday 7 am, 8 am, 4 pm
best time to post on tiktok

The thorough analysis, shows you all the best times to post on TikTok, each day of the week.

Best Time to Post on TikTok on Monday

According to studies, the best time to post on a Monday is 6 am, 10 am, and 10 pm. This might be the case as people tend to open their TikToks and browse before leaving or during commuting to work, school, or college. The 10 pm time slot reflects people having a downtime before going to bed at night.

Best Time to Post on TikTok on Tuesday

The best time to post on TikTok on Tuesday is 2 am, 4 am, and 9 am. This shows that people check their social media platforms late at night and, early in the morning. Tuesday is considered one of the best days to post on TikTok.

Best Time to Post on TikTok on Wednesday

The best times to post on TikTok on Tuesday is 7 am, 8 am and, 11 pm. The early morning time slots make the best times for posting TikToks as people tend to refresh their minds and gear up to start their days with these short clips for entertainment.

Best Time to Post on TikTok on Thursday

The best time to post on TikTok on Thursday is 9 am, 12 am, and 7 pm. This is also considered one of the best days to post on TikTok, and pre-lunch hours are a great time to post. Also, people show great activity in the evening when they are returning home in the evenings as well.

Best Time to Post on TikTok on Friday

The best time to post on TikTok on Friday is 5 am, 1 pm, and 3 pm. It seems as the week progress, people become more and more active on their TikTok accounts during lunch hours. This could be caused by the monotony of their week getting to them or in anticipation of the upcoming weekend.

But the early-evening activity causes the night-time viewerships on the platform to drop. You, as a marketer, need to keep these changing patterns in mind while posting.

Best Time to Post on TikTok on Saturday

The best time to post on TikTok on Saturday is 11 am, 7 pm, and 8 pm. As many users have already started their weekend breaks, the early morning activity on the platform has disappeared. Instead, people are more likely to come online at a later time of the day or in the evening. So if you are a restaurant, maybe post your specials in the evening so people who are planning to go out for dinner can see you.

Best Time to Post on TikTok on Sunday

The best time to post on TikTok on Sunday is 7 am, 8 am, and 4 pm. The early birds out there who like to hit the gym, attend their Sunday sermons, or plan their brunch with their friends are the ones you would find on TikTok.

So it’s up to you whether to be active on weekdays. Or you could go for the weekend and follow the chart to find the best time to post on TikTok, Saturday and Sunday.

Best Times to Post on TikTok by Location

Here we have taken a few countries located at different timezone with some of the highest TikTok users. Let’s see the time to post on TikTok for each country, every day of the week:

Best Time to Post on TikTok USA (In EST)

  • Monday: 6 am, 10 am,11 pm
  • Tuesday: 2 am, 4 am, 9 am
  • Wednesday: 6 am, 8 am, 11 am
  • Thursday: 9 am, 12 pm, 7 pm
  • Friday: 5 am, 1 pm, 3 pm
  • Saturday: 11 am, 7 pm, 9 pm
  • Sunday: 7 am, 8 am, 4 pm

Best Time to Post on TikTok Australia

  • Monday: 6 am, 10 am, 10 pm
  • Tuesday: 2 am, 4 am, 9 am
  • Wednesday: 7 am, 9 am, 11 am
  • Thursday: 9 am, 12 pm, 7 pm
  • Friday: 5 am, 1 pm, 3 pm
  • Saturday: 11 am, 7 pm, 8 pm
  • Sunday: 7 am, 9 am, 4 pm

Best time to post on TikTok Philippines (in PHT)

  • Monday: 3:30 pm, 7:30 pm, 7:30 am
  • Tuesday: 11:30 am, 1:30 pm, 6:30 pm
  • Wednesday: 4:30 pm, 5:30 pm, 8:30 am
  • Thursday: 6:30 pm, 9:30 pm, 4:30 am
  • Friday: 2:30 pm, 10:30 pm, 12:30 am
  • Saturday: 8:30 pm, 4:30 am, 5:30 am
  • Sunday: 4:30 pm, 5:30 pm, 1:30 am

Best Time to Post on TikTok Germany (in CET)

  • Monday: 6 am, 10 am, 10 pm
  • Tuesday: 2 am, 4 am, 9 am
  • Wednesday: 7 am, 8 am, 11 am
  • Thursday: 9 am, 12 pm, 7 pm
  • Friday: 5 am, 1 pm, 3 pm
  • Saturday: 11 am, 7 pm, 8 pm
  • Sunday: 7 am, 8 am, 4 pm

All of these times defined are for a certain timezone and countries like USA and Australia have multiple of them. So you see the dilemma TikToker must face in deciding their posting schedule.

There are even different best times to post on TikTok based on industries, if you can believe it!

Best Times to Post on TikTok by Industry

Here are some of the best times to post on TikTok for various industries:

  • Restaurants: Monday to Thursday, 2 to 5 pm in the afternoons.
  • Photographers: 2 to 3 pm in the afternoon post-lunch hours.
  • Non-profit organizations: First half of the weekdays, from 10 AM to 2 pm
  • Schools: Tuesday to Thursday, from 11 am to 3 pm
  • Lawyers: 3 to 9 pm from Tuesdays to Thursdays
  • Real Estate Agents: Tuesday to Thursday at 10 am
  • Musicians: Saturday at 9 am and Sunday at 1 pm
  • Dentists: Thursday to Saturday, 9 to 10 am or 4 to 5 pm.
  • Doctors: Monday to Friday 12 to 1 pm
  • Artists: During lunch hours 1 to 2.30 pm and in the evenings between 7 to 9 pm.
  • Churches: 12 to 3 pm on weekdays and 9 to 11 am on Sunday
  • Fashion: Saturday and Sunday 10 pm to 7 am
  • Insurance Agents: Monday to Friday between 9 am to 12 noon
  • Gamers: 10 am to 12 noon

Before you decide to run in blind panic after seeing all these different times to post, just wait.

There is a piece of good news to calm the nerves of people who want to find out the best time to post on TikTok – the average best time to post on TikTok.

You can leverage the average best time reports to start finding the time that works best for you. The chances of these best times working wonders for you are relatively good.

How Can You Find Your Best Time to Post on TikTok?

It’s hard to say that the average best time to post for a wide range of businesses, based on different companies’ data in other parts of the world, would also apply to your business.

Still, if you are new to TikTok, then having the average best times to post will come in very handy to kick off your video sharing.

On the other hand, if you have been using TikTok for a while, it is time to find the best time to post specifically for your TikTok profile by digging into the analytics section.

Let’s run through the step-by-step process to find out the best time to post on TikTok, so you never miss an engagement opportunity.

tiktok checklist

Step 1: Switch to a TikTok Pro Account

Before we cut to the chase, you must convert your basic account into a pro TikTok account. You can only see the detailed profile analytics necessary to gauge your best time to post on a TikTok Pro account.

Here are the steps:

  • Head to the “Manage my account” section by tapping the three dots in the upper right corner of your profile page.
  • Inside the section, click on the ”Switch to a Pro Account.”
  • Further, choose your business category, and click ”Done.”
steps to create TikTok account

Once you are done with all the steps, a dialogue box will welcome you to your pro account. Now you will be able to see the “Analytics” section in your Settings menu.

TikTok settings menu

The next step is to dive into your Analytics section. TikTok’s analytics section is divided into three tabs: Overview, Content, and Followers.

To find out when is the best time to post on TikTok, you will first need to identify where your audience lives.

Step 2: Find Your Top Territories

Identifying the top territories where your audience resides is crucial in finding out the best time to post on TikTok, especially when catering to a global audience across time zones.

It will allow you to settle for a common time across multiple time zones when most of your audience will be online to gobble down your content.

To find out where your audience lives, go to the “Followers” tab and scroll down to view the “Top Territories.”

TikTok territories analytics

Look at the above example. The majority of the followers live in the US, with Australia following, and then the percentage is scattered across countries.

Unfortunately, unlike Instagram, TikTok only segregates the territories’ data based on countries and not specific cities. It presents a problem for marketers whose audience lives in countries spanning multiple time zones.

For example, say your followers reside in New York City (EST) and California (PT), then posting according to a one-time standard will lose the engagement you could get from the other. The video posted at 7 am EST won’t find the fellow Californians because they would still be in bed.

So you see, even though the timings look similar to some extent, there is a ton of differences due to the disparity of time zones. But don’t worry. There is a workaround to get out of this metric black hole in the further steps.

Step 3: Check When Your Followers Are Most Active

Another exciting thing in the TikTok analytics section is the Follower activity metric. It lets you identify the hours and days on which your audience was most active.

Isn’t that great?

To find the “Followers Activity” representation, scroll down inside the Followers tab. Here, you can see how many followers were active on a particular day of the week. It can be seen that follower activity for this account is constant throughout the week.

TikTok active users

Moreover, to make the picture clearer, you can see the number of followers active at any specific hour of the day for that week. The below image shows the follower activity gradually increasing from 11 am to 7 pm.

TikTok followers activity

Similarly, by looking at your account’s weekly and hourly data, you can zero down on the best time to post on TikTok for better engagement.

Note: Every data in TikTok’s analytics section is presented in Coordinated Universal Time (UTC). So make sure you convert the data into the time zone of your audience’s location. You can find multiple time converter tools on Google easily.

Step 4: Leverage Data of Your High-Performing Content

The final key to getting closer to your best time to post on TikTok lies in tracking your previous content’s performance.

See if you can find a pattern between your high-performing content and its posting day and time.

TikTok analytics “Content” tab gives in-depth insights to gauge the performance of the content you have posted over the last 7 days.

For each post, you will see tons of performance metrics, such as the number of likes, comments, shares, reach, and average watch time it received.

tiktok analytics

Also, you can figure out how much traffic your video is getting from the “For You” and “Following” pages, along with the number of views it is receiving from different countries around the world.

Once you sort out all the best-performing content, check out its posting time and date to trace out a pattern there.

tiktok analytics

For example, if all of your high-performing data were posted on Tuesdays and Fridays between a specific time frame, then voila! You just found out one of your best times to post on the platform.

Note: Here also, the time present will be in UTC, so don’t forget to convert it.

Step 5: Create a Spreadsheet for Tracking

Since TikTok only provides you the post-performance data of the last 7 days, you must create a spreadsheet to track all your content performance.

Having a month of the best TikTok post-times data will help you make informed decisions. You can keep track of the following metrics in your spreadsheet:

  • Posting Day and Time
  • Video Title
  • Video Likes
  • Video Comments
  • Video Reach
  • Video Shares
  • Video Average watch time
  • Video Views
  • Traffic Source
  • Primary and Secondary Audience Territories

After a month or quarter of tracking, you can go back to find out which days and times brought you the best results. Make it your best time to post on TikTok.

Doing this exercise will also let you know which of your content generates the most playtime and gets traffic from the “For You” section and which one is not performing well.

Here’s an example of a tracking spreadsheet for TikTok:

Sheet ss Best time to post TikTok

How to Effectively Use Multiple Best Times to Post on TikTok?

With the help of the TikTok analytics section, you might have figured out at what time of the day your followers are the most active. And obviously, you will opt to post most of your content in that time slot, if not all. 

But there is one small glitch in your well-crafted matrix. If you think all about catering to people who already follow you, you won’t be able to reach people who don’t. But we have got a tip for this. 

Post 80% of your content at the times your followers are most active. For the rest of the 20% of posts, publish them at different times for trial and error. Many tiktokers found that they gained substantial engagement with this pattern. 

As you experiment, you’ll find that every brand has multiple occasions to find maximum exposure for their followers on TikTok.

And thank goodness, such is the case!

You wouldn’t want to live in a world where your brand gets a single day or time window to engage with the audience.

But, for a social media manager handling multiple client accounts, posting on multiple best times can get pretty frantic.

This is where you need a social media scheduling tool!

SocialPilot is a TikTok scheduler that enables you to create and schedule multiple TikTok posts – days, weeks, and even months ahead of time.

TikTok content scheduler

All you need to do is add multiple time slots for different hours in a day across months based on your best time in its content scheduler.

Whenever you create and add a post to the queue, it gets scheduled and will publish automatically according to the chosen time slots.

On SocialPilot, you get the option to:

  • Directly schedule and publish your TikTok videos, or
  • Set up a scheduling reminder
Schedule Your TikToks Seamlessly

You can do the same with every client account.

Here’s a step-by-step process for using SocialPilot to schedule posts on TikTok.

Does the Best Time to Post on TikTok Matter?

If you have been using TikTok for a while, you would know that showing up in TikTok’s “For You” section has become the holy grail for creators, brands, and influencers.

The “For You” section shows you an endless stream of videos picked up by the algorithm based on your past interactions on the app. Videos appearing in this section receive a wider audience and engagement.

In a nutshell, showing up in this section is the answer to every TikToker’s question on “how to get views on TikTok?

TikTok For You section

But, where does the best time to post on TikTok fit in here? More importantly, does it matter when you post on TikTok?

Here’s the scope for you.

The algorithm picks videos for the “For You” section based on specific criteria, including user interactions. Videos that receive many likes, shares, and comments have a greater chance of being featured in the “For You” section.

Now how do you intend to keep the interaction wheel running if your posts aren’t even showing up in the following feed when most of your audience is active on TikTok?

Optimizing your posting time will increase the chances of your post getting stellar engagement and appearing in the “For You” section.

But remember the most important thing.

If you don’t create quality content, no timing will be best for you. The algorithm prefers videos that are watched from start to finish, so make sure to develop scroll-stopping TikTok videos using trending hashtags, effects, songs, and collaborators.

Summing it Up

As TikTok is becoming a new hotbed of engagement, newer brands of all sizes are entering to drive real impact for their business.

It’s time for you to leverage the engagement power of TikTok.

But remember, posting isn’t the only magic bullet here. It’s a stepping stone to help you get in the eye of your audience. From there, fate lies in the quality of your content.

Start with the tips we covered here to find out your best time to post on TikTok to reach out to audiences that matter.

But finding your best times is not a one-time process. As your profile grows, so will your audience and the places they belong to. So keep checking your best time to post every now and then to be on top of things.

That’s why we recommend you to use SocialPilot for scheduling your TikTok videos at any godly time for your viewers residing in different locations.

Experience it yourself. Start your free trial or schedule a demo call today!

The post What is the Best Time to Post on TikTok in 2023? appeared first on SocialPilot.