We know that we are supposed to create value with our customers through their buying process. But as I talk to sales people, most struggle with what that actually means.

Sadly, too many sales people scratch their heads, saying, “Our product is cheaper than the alternatives…….”

For those, more knowledgeable, most answers revolve around presenting the […]

The post What Is “Value Creation?” first appeared on Partners in EXCELLENCE Blog — Making A Difference.