The estimable Ad Contrarian Bob Hoffman is away for a while on vacation so he’s left us with some parting thoughts about the ad business. One item to catch his attention is WPP agency VMLY&R’s new schtick “human-centered design.” Obvious enough surely but this variant depends on A1. Here’s what Bob has to say: Agency …

The post Why is Bob Hoffman so unimpressed by VMLY&R? first appeared on More About Advertising.