The Paralympians have been well and truly removed from their pedestal this year, what with Channel 4 knocking the “super” off “superhumans” and “wonderfully ordinary” from International Paralympics via adam&eveDDB. This “Watch me move” campaign for Unilever’s Sure, by You & Mr Jones’ MoFilm and UStudio (part of Oliver Agency), takes it a step further …

The post You & Mr Jones takes the taboo out of sweat for us all, in global Paralympics campaign for Unilever’s Sure first appeared on More About Advertising.