Consumers are exposed to thousands of commercial messages and ads every day! So, with all these huge commercial ads, how consumers can consider a brand and respond to its messages. Many People check their smartphones once every 10 minutes 96 times a day, therefore unless ad campaigns are attractive and clear in its’ purpose and call to action, consumers will skip & ignore them. How many marketing messages get stored in the average consumer’s memory? One or two? Three, if we are optimistic? Three out of several thousand! If this is partially true, there must be many companies out there who waste an awful lot of money on non-effective marketing. Storytelling can reach brands and influence their consumers because people remember stories and share them whereas most likely they don’t remember facts or numbers.