Stories that affect more people are more likely to earn media coverage.
Impact: What comes to mind when you think of this word? An asteroid impact, maybe? Something powerful — physically and emotionally? Think about the asteroid metaphor: A huge event like that would affect many people — virtually everyone on Earth. You’d want to see that in the news before it happened, right? That’s because the event is not just literally an impact. The event has impact, meaning it affects a great number of people.