Pay-per-click advertising is an acronym-heavy field. The name is an acronym – PPC! It can take some time to get used to navigating such a terrifying environment of capitalized letters, especially for newcomers to paid media or laypeople learning their agency’s reporting. ‘CPA’ is an abbreviation that is used frequently in PPC. Let’s take a closer look at what a CPA is and how it might affect your business. When it comes to advertising, your average CPA, or cost per acquisition, is the amount of money it costs to achieve one conversion, which may be a sale, a lead, a phone call, or anything else your company considers important. This is a crucial figure since it indicates the expected ROI of your advertising efforts as well as the potential growth your company may expect when you increase your ad expenditure. The formula for computing a CPA is as follows: CPA …