“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Weiner, CEO of Jun Group. As the ad tech industry shifted in the last five years toward more privacy-conscious advertising, first-party data became the golden child. The pitch wasContinue reading »

The post Why Zero-Party Data Is the Future Of Privacy-First Advertising appeared first on AdExchanger.